Local Area Representative

Job Description

Requirements

• Team-oriented and focused on success
• Skilled at motivating team members
• Strong negotiation abilities
• Excellent verbal and written communication skills
• Effective leadership capabilities
• Able to prioritize tasks effectively

Responsibilities

• National and regional trade marketing promotions and programs are executed, monitored and reported according to set standards
• Additional sales are negotiated with customers, which offer both, beer and soft drinks in urban areas
• Order requirements by brand/pack type are determined against stock levels and targets
• Competitor activities in other urban outlets are analyzed and reported
• Business advice is given to the customers, Drive product availability with full product portfolio as per TSP guidelines /IRVP
• Relationships with customers' staff are maintained and developed
• Visit routes and customer visits are consequently prepared, Visit POCS and drive call compliance and call effectiveness
• Execution improvement proposals are generated and, after approval, are implemented
• Local/national events opportunities are identified and supported in the allocated area
• New volume opportunities are identified and addressed appropriately
• Ensure NBL products are well executed with proper display at Back of Back
• Customer database is accurate, completed and updated
• Outlets are assessed against guidelines
• Outlet performance and needs are evaluated
• Initiate trade development plans and cascade to the sales manager for implementation
• Investment requirements (merchandising) are aggregated for budget input
• Maintain and safeguard all company assets in the trade, Coolers, Brand houses, signages, vehicles, phones and laptops
• Promotors are selected, contracted and managed
• Drive market share in a given territory
• Achievement of sales and volume target/Sell out
• Promote Digital Transformation agenda, Bees Buyers, Bees share, Bees Force and ensure compliancy
• Compile daily, weekly, Monthly and quarterly sales reports and submit to management
• Monthly KPI report
• Competitor activity report
• Ensure outlet records are well captured and demonstrated in Outlet Record Books