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Area Marketing & Communications Manager
Accor Hotels
Posted 4 months agoCape Town, South Africa
Location
Cape Town, South Africa
Job Type
Full-time
Experience
Senior
Category
Sales
Job Description
The Area Marketing & Communications Manager at Pullman Cape Town City Centre is responsible for executing all property-level marketing, branding, public relations, and communications activities aimed at enhancing market positioning and maximizing portfolio profitability.
Reporting to the Director of Sales & Marketing (DOSM)/Co, the Manager is responsible to execute marketing plans, manage media relations, oversee content creation, and track performance against KPIs. The Marketing & Communications Manager manages media and public relations, brand collaterals, and Heartists® communications, collaborating with Sales, Revenue Management, Operations, HR and external agency partners.
Key
Execution of annual marketing and communications plans, aligning activities with department budgets, ROI targets and wider business objectives.
Knowledge in brand communication tools and platforms. Experience in media relations, press release writing, event planning, content creation, and managing design and production of marketing collaterals.
Understanding of branding, public relations, storytelling, guest engagement, and cross-functional campaign coordination. Experience in managing marketing agencies and creative vendors is a plus.
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Requirements
- Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
- 3-5 years of hands-on Marketing and PR experience preferably in hospitality or a consumer‑focused industry.
- Strong copywriting and editing skills, with attention to detail.
- Experience managing agency relationships and coordinating multi‑channel campaigns.
- Ability to work effectively in a fast‑paced, team‑oriented environment.
- Familiarity with basic design software (Canva, Adobe Suite) and internal communication platforms.
Responsibilities
- Responsibilities
- Execution & Organizing
- Monitor industry, cultural, and travel trends; conduct competitive analysis.
- Execute public relations activities for the hotel based on its marketing goals.
- Brand Identity & Communications Messaging
- Implement global/regional brand campaigns using provided guidelines and assets.
- Public Relations & Media Relations
- Execute PR and media activities per annual strategy, covering F&B, rooms, spa, leisure, MICE.
- Update media kit with fact sheets, executive bios, imagery, and brand content.
- Support press events, visits, and familiarization trips to boost hotel exposure.
- Draft news releases, articles, and executive statements to enhance brand storytelling.
- Maintain media databases, mailing lists, and clipping reports for monitoring and planning.
- Respond promptly to media inquiries and assist with crisis communication protocols.
- Campaign Development & Execution
- Implement multi-channel campaigns aligned with annual plans and brand guidelines.
- Track campaign performance and recommend optimizations based on data insights.
- Agency & Partner Management
- Handle daily communication with creative and PR agencies on scope, timelines, and budgets.
- Coordinate hotel participation in promotions, tourism board campaigns, events and collaborat
- Ensure brand consistency across all guest touchpoints including signage, collateral, guest experiences, events, B2B (corporate, trade, MICE) and B2C (leisure, lifestyle) channels.
- Coordinate with design and production agencies for timely delivery of marketing materials, hotel gifts and media giveaways.
- Maintain and create visual assets like photography, videography and graphics for marketing and PR, as per brand guidelines.
- Support brand activations, sponsorship, media partnerships, events, and experiences ensuring creative excellence and maximizing engagement and interest.
