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Assistant Digital Marketing Manager
Accor Hotels
Posted 3 months agoAccra, Ghana
Location
Accra, Ghana
Job Type
Full-time
Experience
Senior
Category
Sales
Job Description
About the role:
As the Assistant Digital Marketing Manager, you will be pivotal in shaping and executing digital marketing strategy for the hotel and brand across Rooms, Food & Beverage (F&B), Wellness, and Banquets. This role involves managing digital campaigns, optimizing our website, leading innovative marketing initiatives, and tracking performance metrics. You will work closely with various teams, including core marketing, corporate, creative design, and revenue management/ sales, agencies and third parties.
Key
Regularly update the website, owned channels, aggregator platforms with new features, promotions, images and content in collaboration.
Stay updated on industry trends, digital marketing best practices, and emerging technologies to keep the hotel ahead of the competition.
Handle and coordinate with the digital, social media agencies, vendors, and likeminded partners to execute digital marketing initiatives effectively.
Proven experience (5+ years) in digital marketing roles within the hospitality or a related industry, with a track record of successful campaigns and driving revenue.
Excellent communication skills with the ability to collaborate effectively across departments and with external partners.
At Movenpick Ambassador Hotel Accra, we're more than just colleagues – we're a family! Experience a supportive and inclusive work environment where everyone contributes to our success. Enjoy fun activities, celebrate achievements together, and grow your career with a business-driven team that values your contributions.
Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.
When applying, do not hesitate to let us
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Requirements
- Your Skills and Qualifications include:
- Bachelor's degree in Marketing, Digital Technologies, or a related field; Master's degree preferred.
- Strong understanding of SEO/SEM, PPC, social media, email marketing, and content management systems (CMS).
- Proficiency in digital analytics tools and methodologies to analyze campaign performance and optimize strategies.
- Creative thinker with strong problem-solving skills and attention to detail.
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
Responsibilities
- Responsibilities:
- Digital Marketing Strategy Development:
- Be a custodian of digital domain and strategize and create go to market plan.
- Website, Owned Channels, Content Management and Audit:
- Monthly audit all the content and refresh it with the latest updates and promotions.
- Online Reputation Management:
- Review all owned and external portal on brand content.
- Leverage online reviews to increase brand credibility.
- Liaise with internal stakeholders on handling guest comments
- Industry Trends and External Relations/ Agencies/ Influencers:
- Collaborate with influencers, Key Opinion Leaders (KOLs) for hosting's and increase digital footprint and engagement
- Drive Online PR and SEO
- Content, Ad assets and Copywriting:
- Develop compelling and on-brand digital content, including graphics, videos, and other assets.
- Provide clear creative briefs and oversee the approval process to ensure timely delivery of materials.
- Review and refine copywriting to ensure clarity, impact, and brand consistency.
- Performance Tracking and Reporting:
- Utilize digital analytics tools to monitor website performance, track
- Develop and execute digital marketing campaigns for Rooms, F&B, Wellness, and Banquets, encompassing Search Engine Optimization/Search Engine Marketing (SEO/SEM), email, and display advertising.
- Design the media plan and execute targeted campaigns across Meta (Facebook & Instagram), Google Ads, LinkedIn, OTAs, and third-party digital platforms.
- Drive and update hotel website content and user experience (UX) to enhance SEO, traffic, leads, engagement, and conversion rates.
Benefits
- Your team and working environment:
- Be part of something special.
- Our commitment to Diversity & Inclusion:
- Why work for Accor?
- With us, your personality is valued
