Content and Social Media Specialist: Lagos

Do you believe that great content does more than entertain, it moves people closer to a decision? Do you understand the difference between content that gets likes and content that drives enrolments and do you know how to build a strategy that delivers both? Can you look at a social media dashboard and tell immediately what is working, what is performing for the wrong reasons, and what needs to change? Do you have a genuine feel for how Nigerian young professionals consume content, what stops their scroll, and what makes them trust a brand enough to invest in it? Can you write copy that sounds like a human being rather than a marketing department and do you do it quickly and consistently without needing three rounds of feedback to get it right? Do you thrive in environments where the brief is sometimes imperfect, the timeline is always tight, and the best ideas come from paying close attention to the audience? If so, this might just be the role for you. About ALX Africa ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and re-skill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable tech careers. With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity. We achieve this by: Providing young professiona Specific Responsibilities Content Strategy and Copywriting ○ Develop and execute a content strategy that clearly communicates the value of ALX programmes and inspires prospective learners to take action. ○ Craft compelling copy for: Social media posts, Marketing campaigns, Landing pages, Community engagement initiatives and Learner and alumni storytelling features ○ Translate complex programme offerings into clear, relatable narratives that resonate with young professionals and aspiring tech le