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Content Strategist

Takealot

Posted 4 months agoCape Town, South Africa

Location

Cape Town, South Africa

Job Type

Full-time

Experience

Mid-Level

Category

Takealot Group Customer Service and Insights

Job Description

takealot.com, South Africa's leading online retailer, is looking for a highly talented Content Strategist to join our Group Customer Services & Insights Team in Cape Town. We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great. Writing copy for all marketing communications including performance marketing adverts, emails, social media, printed collateral, press releases etc Managing and reviewing content for all marketing communications including performance marketing adverts, emails, social media, video, onsite, webinars, printed collateral, press releases, offline, above the line to ensure all is aligned to brand and campaign theme (Internal creative team & External agency) Creating engaging & shareable content appropriate for each social media platform to promote our brand, grow our community and meet business objectives. Working with the marketing team to create content that educates and entertains our audience and supports marketing goals. Managing our online presence on all major social media channels and highlighting any customer queries and/or comments that need to be actioned/resolved. Understanding the brand and business objectives and requirements and proactively recommend creative solutions or campaigns. Strong understanding of customer engagement and growth strategies Attributes Required: Ability to translate a creative concept into a clear content plan Strategically driven with a sound understanding of brand and business growth. Must be comfortable with writing in various styles and for multiple formats for example digital advertising, UX for mobile app, social media, performance marketing, in-app, video Active and well-rounded personal presence in social media, with an understanding of each platform and the bes
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Requirements

  • Bachelor’s degree or equivalent qualification in Communications/Copywriting/Branding/Marketing/Brand strategy.
  • Computer literacy essential.
  • Creative track record with 5+ years industry experience with a through the line portfolio.
  • Exceptional storytelling and creative skills, with the ability to produce engaging and impactful content.
  • Strong organizational skills to manage multiple projects, deadlines, and stakeholders simultaneously.
  • Proficiency in content management systems, analytics tools, and project management software.
  • Data-driven mindset with the ability to interpret performance metrics and optimize strategies.
  • Excellent collaboration and communication skills to work effectively with cross-functional teams.
  • Knowledge of e-commerce and food delivery industries is advantageous.

Responsibilities

  • Design and implement a 360° content strategy to drive business objectives across customer touchpoints.
  • Oversee the end-to-end content production process, ensuring efficiency, quality and brand consistency.
  • Monitoring the web and social media and engage in discussions about our company, competitors, and industry.
  • Participating in setting marketing plans and strategy.
  • Generating new ideas to ensure brand and commercial success.
  • Building a close working relationship with the external agency.
  • Manage content calendars and ensure timely delivery of campaigns.
  • Con.
  • Conduct audience research to understand customer needs, preferences, and behaviours and tailor content to drive engagement and conversion.
  • Provide strategic input into the creative direction of the brand and ensure all work produced is in line with the brand and campaign theme.
  • Monitor and analyse content performance metrics, including engagement rates, ROI, and audience growth to meet targets for ROI and efficiency metrics.