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Marketing Executive
Accor Hotels
Posted 4 months agoCape Town, South Africa
Location
Cape Town, South Africa
Job Type
Full-time
Experience
Mid-Level
Category
Sales
Job Description
Purpose of the job
A dynamic, creative and strategic thinker who will be responsible for the developing, management and execution of a comprehensive marketing plan to support business growth.
Assists in driving the marketing strategy to ensure it is aligned with all marketing efforts
This role requires someone who can effectively collaborate with various stakeholders and manage multiple projects simultaneously.
Special focus for this role is F&B marketing
Levels of accountability:
Reports directly to the Director of Sales and Marketing
Collaborating with the Sales and Marketing Team, external Marketing Consultants, hotel executive team and hotel departments to ensure that the marketing strategy is aligned with all marketing efforts and that all collateral is aligned to promote the image of Cape Grace.
MAIN
We as a company are committed to diversity and inclusion. Our Employment Equity Plan and Targets will be considered during the recruitment process. We welcome applications from individuals with disabilities and diverse backgrounds.
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Requirements
- Skills, education and qualification requirements:
- A Marketing Diploma/Degree
- Brand management not essential but preferred
- Experience in hotel environment preferred but not essential (1-2 years experience)
- Excellent written and verbal communication with people on all levels
- Proficient in all relevant computer programmes in the MS Office Suite
- Proficient in social media tools
- Developing and nurturing interpersonal relationships (with all relevant stakeholders)
- Teamwork
- Passion for Hospitality and Travel
- Excellent organizational and planning skills
- Creative, Innovative and Forward thinking
- Self-Motivated with specialization
- Have the ability to work under pressure
Responsibilities
- RESPONSIBILITES
- Financial: Satisfied Shareholders:
- Assist in concept design and execution of marketing campaigns and evaluate ROI
- Assist in the daily management of the Marketing budget
- Assist in the management of contracts and relationships with agencies and suppliers.
- Customer Service: Delighted Customers:
- Custodian of the brand
- Ensure campaigns are aligned to the target audiences
- Oversee the creation and distribution of high-quality and engaging content
- Ensure that all collateral is appealing to the target audiences and in line with the brand
- Innovative and inspiring new ideas are implemented to compliment the brand communication strategy
- Processes: Effective Processes:
- Ensure efficient and effective marketing strategy with focus to achieve goals outlined by Fairmont.
- Strategic oversight on social media processes to streamline campaigns and interventions with support of SoMe agency
- Maintain stakeholder relationships both internally and externally.
- Strategic oversight of social media campaigns as agreed upon.
- Strategic oversight a visual content strategy that aligns with our marketing goals – analysis of data monthly
- Manage social media platforms and performance tools
- Measure effectiveness of all social media interventions
- Plan and schedule photoshoots, video shoots, and locations.
- Assist in managing the capture of high-quality photos and videos that highlight our product, brand and services
- Assist in submitting monthly marketing
- Assist (where required) the digital team in planning, execution, and management of digital marketing campaigns across various channels, including but not limited to, SEO, SEM, SEA, email marketing, content marketing, social media, and display advertising.
- Assist in ensuring that the Marketing Strategy is aligned to the overall strategy of the hotel and in line with company values and brand.
- Manage the execution of monthly communications calendar for social media channels, such as Facebook, Instagram and LinkedIn as supplied by SoMe agency
Benefits
- EMPLOYMENT EQUITY
