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Marketing Specialist: Johannesburg
ALX Africa
Posted 4 months agoJohannesburg, South Africa
Location
Johannesburg, South Africa
Job Type
Full-time
Experience
Mid-Level
Category
Other
Job Description
Do you enjoy shaping and leading regional marketing strategies that build brand awareness and drive growth? Are you experienced in building successful go-to-market strategies, guiding communications and PR initiatives that strengthen brand presence? Have you successfully overseen marketing teams or agencies to deliver cohesive marketing and brand campaigns? Are you confident using insights and data to inform strategic decisions and measure impact? If this sounds like you, this role could be your next opportunity to lead and define our regional marketing vision.
About ALX Africa ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of
Africa's digital future.
We've embarked on an independent journey to provide world-class tech, creative and entrepreneurship skills training and career acceleration programmes.
Our mission is to bridge the digital divide, upskill and re-skill talent, and create a generation of innovative leaders.
By 2030, we aim to empower 2 million
Africans to secure sustainable careers.
With hubs in 8 cities across
Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors.
Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech, creative and entrepreneurship industry.
Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our learners for in-demand roles.
We achieve this by: Providing young professionals with access to the most in-demand tech, creative and entrepreneurship skills that will power the future.
Empowering the next generation of technology innovators, entrepreneurs, and creators through challenging, real-world coursework.
Building a lifelong, impactful community of professionals and entrepreneurs that supports them at all stages of their career journey.
Our impact thus far: 347k learners since 2020 257k youth in work
Specific Responsibilities Marketing Strategy & Brand Leadership: Develop and implement regional marketing and go-to-market strategies that expand brand awareness and resonate with target audiences.
Ensure all touchpoints—including ads, landing pages, websites, social media, and events—deliver a consistent and engaging brand experience.
Digital Marketing & Online Growth: Oversee digital campaigns to increase reach, engagement, and conversion across social media, web, video, and other online chann
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Requirements
- Skill Requirements - Essential 4+ years of experience in B2C marketing.
- 3+ years leading teams or managing agencies.
- Experience working in a start-up, fast-paced, or entrepreneurial environment.
- Experience in communications and PR, shaping brand messaging and managing media relationships.
- Expertise in managing multi-channel campaigns across digital, social, offline, and events.
- Demonstrated success in building and managing strategic partnerships to amplify brand presence.
- Experience managing marketing budgets and optimising spend for maximum ROI.
- Comfortable working across multiple markets or regions, adapting strategies to local audience behaviour.
- Familiarity with influencer marketing, co-branding, and partnership activations to drive awareness and engagement.
- Person Specification/Attributes Courage: Willingness to speak up, challenge the status quo, and embrace new challenges.
- Humility: Openness to learning, seeking help when needed, and a focus on serving others.
- Adventure: A passion for setting ambitious goals, tackling difficult tasks, and finding joy in the journey.
- Initiative: Proactive problem-solving, a sense of ownership, and a willingness to go above and beyond.
Responsibilities
- Shape overall communications and PR initiatives, ensuring messaging tells a consistent, compelling brand story.
- Align regional activities with global marketing strategies while tailoring campaigns to local audiences.
- Track performance metrics, extract actionable insights, and adjust strategies to maximize impact.
- Design and implement a seamless, multi-channel user journey from awareness to registration.
- Manage external contractors, freelancers, and agencies to deliver campaigns aligned with strategic objectives.
- Continuously measure, optimise, and report on digital performance to ensure ROI and effectiveness.
- Ensure experiences are engaging, inspiring, and aligned with brand objectives.
- Leverage partnerships to amplify brand presence, strengthen communications, and generate leads.
- Analyze data to identify growth opportunities, optimize campaigns, and inform strategic decisions.
- Focus on optimizing cost per acquisition.
