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Senior Consumer Marketing Manager
MTN Ghana
Posted 4 months agoAccra, Ghana
Location
Accra, Ghana
Job Type
Full-time
Experience
Senior
Deadline
April 10, 2026
Category
Marketing & Communications
Job Description
MTN Ghana is seeking a Senior Consumer Marketing Manager to lead the formulation and implementation of insight-driven strategies that drive sustainable revenue growth and maximise customer lifetime value in the consumer segment. You will oversee the design, optimisation, and excellent execution of robust customer value propositions and campaigns to acquire, grow and retain profitable customers for MTN.
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Requirements
- University Degree in Marketing or a relevant field. A Master's Degree in Marketing or Business is a plus. 8 years of relevant experience with at least 5 years in a managerial position in an FMCG or telecommunications organisation in a multinational environment. Strong knowledge of Marketing Concepts and Consumer Marketing. Commercial and financial acumen. Expertise in Loyalty & Retention Management, Project Management, Vendor Management, and Stakeholder Management. Knowledge of Digital Marketing and Agile Methodology. Proficient in Microsoft Office Suite.
Responsibilities
- Develop and implement identified consumer segment strategy and long-term objectives. Understand targeted consumers' current and emerging needs, monitor the competitive landscape, and balance segment offerings for key market segments (Digital 1st, HVC, Youth, and Mass market).
- Generate segment performance management reports in coordination with Business Intelligence, Insights and Analytics teams to inform decision making.
- Validate all targeted consumer propositions and define their value while ensuring margin protection and driving scale.
- Oversee development and implementation of insight-based loyalty and retention interventions and programmes, ensuring end-to-end superior and differentiated customer experience.
- Liaise with peers in Techno Commercial roles (IS Data & Device, Sales, Digital and CeX) to define and deliver robust device strategies within all targeted segments for sustained acquisition and retention schemes.
- Manage core Consumer Segments Team and monitor overall market performance with weekly tracking of ongoing initiatives and pricing quick wins.
- Ensure strategies for International Business and Partnerships are developed and implemented. Manage roaming propositions to deliver customer satisfaction and optimal revenue generation.
- Collaborate with other business units in strategy development and execution of commercial plans to improve efficiency and leverage new cross-functional opportunities in product and process innovation especially within Digital, Fintech and Home spaces.
How to Apply
Interested and qualified applicants should send their Curriculum Vitae to: [email protected]
