Senior Manager - Marketing. Growth & New Business (Readvertised)

Job Description

Requirements

• Master’s in business administration, Statistics or Business Computing is an added advantage.
• Five years of experience in marketing or commercial experience in ICT Industry
• Proven record in marketing leadership driving adoption, brand equity, and revenue growth
• Experience influencing CxOs, regulators and industry leaders in complex, regulated environments.
• Knowledge, Skills and Competencies
• Strategic understanding of the Telecommunications environment.
• Advanced knowledge of SQL, python and any other data manipulation modules
• Knowledge of the Business Strategy.
• Effective oral and written communication skills.
• Effective Business writing skills.
• Exemplary Planning and Time Management skills.
• Good interpersonal skills.
• Must have attention to detail.
• Capabilities:
• Conceptual Thinker, Problem Solver, Improvement Driver,
• Culture and Change Champion, Relationship Manager,
• Results Achiever, Operationally Astute
• ABOUT US
• We at MTN Uganda are a purpose and value-led organization!

Responsibilities

• Manage the product portfolio and is responsible for architecting pricing, promotion and creating growth roadmaps
• Ensure that the products and services are delivered on time, within budget, and with high quality
• Responsible for ensuring the right mix of pricing, product positioning and differentiation
• Acquire, develop and grow the respective portfolios (Global and Local) ecosystem in line with the strategy
• Deliver financial and commercial improvement per customer and per product category
• Recommend strategies to engage customers at various stages of their lifecycle, from onboarding to retention and loyalty
• Identify market requirements based on analysis, market research and input from customer surveys
• Define the offerings, pricing framework and marketing plan to be implemented
• Monitor NPS, customer satisfaction, churn, retention, revenue, ARPU and prop
• Lead the development and execution of the commercial strategy for Fixed Broadband services and other New Business areas, including pricing, product bundling, and go-to-market plans, to drive revenue growth and market penetration for MTN’s product portfolio.
• Monitor and analyze commercial performance, focusing on revenue generation, customer acquisition, and profitability, while identifying opportunities for cost optimization and enhancing business performance.
• Conduct market research and competitor analysis to stay ahead of industry trends, ensuring MTN's services remain competitive & aligned with evolving customer needs.
• Align commercial initiatives with business objectives, ensuring the successful execution of product offerings and promotions tailored to customer segments.
• Formulate and implement the overall strategy for the function in alignment with MTN’s ambition for Fixed Broadband products and services and other Growth Areas
• Review and refine strategy based on market analysis /data analysis, competitor analysis and outcomes of customer surveys & research
• Oversee the product offerings lifecycle from ideation, design, development to launch and beyond.
• Ensure that the products and services meet the needs and expectations of customers while achieving MTN’s overall strategy
• Design and model the analytical frameworks to proactively address dip in usage, potential churn customers, customer lifetime value etc.
• Gain a deep understanding of customer segments by analyzing data related to behavior, demographics, usage patterns, and preferences
• Develop the overall roadmap for products and services,