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Account Manager - Ogilvy Africa
WPP Scangroup
Posted 5 months agoNairobi, Kenya
Location
Nairobi, Kenya
Job Type
Full-time
Experience
Mid-Level
Category
Marketing
Job Description
JOB PURPOSE – SUMMARY The
Account
Manager is the growth orchestrator and operational integrator for assigned client portfolios in a digital first, AI-enabled environment.
Beyond traditional project delivery, the role translates business challenges into data-informed, platform-ready briefs; integrates AI tools to improve efficiency and effectiveness; ensures seamless omni-channel execution across paid, owned, earned and shared media; maintains commercial rigor through automated and real-time tracking; and protects both creative excellence and measurable business outcomes.
As the day-to-day lead for assigned client projects, the
Account
Manager translates client needs into clear briefs, orchestrates internal teams (Creative,
Strategy,
Production,
Technology, PR/Influence and
Media/Performance as applicable), and ensures work is delivered on time, on brand, and within agreed scope and budget.
The role owns weekly account running (status management, quality control, approvals, estimates, POs, invoicing and WIP accuracy), supports the
Account
Director (AD)/Deputy
Managing
KEY RESPONSIBILITIES & ACCOUNTABILITIES Client Leadership in a Digital-First Environment Act as the strategic day-to-day partner to client stakeholders, building trusted relationships and maintaining a clear understanding of business priorities and decision-making structures.
Proactively identify opportunities across performance marketing, CRM, automation, content optimization and platform innovation to improve outcomes.
AI-Enabled Briefing & Creative Integration Create clear, actionable briefs that connect business problems to consumer insight and platform realities—setting teams up for strong creative and measurable delivery.
Develop brief
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Requirements
- Proven experience managing digital-first campaigns end-to-end.
- Exposure to performance marketing and/or CRM campaigns.
- Core Competencies Digital Ecosystem Fluency Strong understanding of paid, owned and earned media.
- Knowledge of platform requirements/specifications and digital content formats.
- Basic SEO/SEM awareness.
- Understanding of influencer and social media ecosystems.
- AI & Technology Literacy Comfort using AI productivity tools.
- Familiarity with MarTech ecosystems and digital delivery workflows.
- Understanding of automation concepts and how they support scale and efficiency.
- Data Interpretation Skills Ability to read dashboards and performance reports.
- Ability to translate insights into clear recommendations and next steps.
- Commercial Acumen Scope control and awareness of delivery profitability.
- Forecast awareness; understanding of revenue and margin fundamentals.
- Leadership & Communication Strong written and verbal communication skills.
- Confident presenter with the ability to simplify complexity.
- Ability to manage pressure, priorities effectively and maintain quality.
- Performance Indicators (Modern Metrics) On-time, on-budget delivery.
- Client satisfaction/NPS.
- Reduced scope creep incidents.
- Contribution to upsell/cross-sell opportunities.
- Measurable campaign effectiveness.
- Adoption of AI/automation tools that deliver efficiency gains.
- Quality of reporting and post-campaign learning.
Responsibilities
- Project & Performance Management Manage integrated campaign delivery across paid m.
- Partner (DMP) on broader relationship matters, and escalates risks early to protect the work and client relationship.
- Translate client business KPIs (growth, penetration, engagement, conversion, brand lift) into integrated communication plans and channel-specific actions.
- Use dashboards, reporting tools and market signals to guide data-backed discussions with clients, ensuring decisions are informed by performance and insight.
- Anticipate risks (timing, quality, compliance, platform changes, performance shifts) using scenario thinking and digital trend monitoring; escalate early with mitigation plans.
- Position AI and automation as value multipliers that enhance speed, quality and learning—never compromising strategic thinking, craft, ethics or brand safety.
How to Apply
Apply online through the WPP Scangroup careers portal. You will need to provide your CV, LinkedIn profile, and answer questions about your experience and right to work in Kenya.
