Airtel Money CVM Executive

Job Description

Requirements

• Bachelor's degree in Computer Science or any related field.
• Certified in SQL.
• Minimum 5 years professional Commercial experience in Mobile Financial Services.
• Strong experience in product management, customer lifecycle management, and customer experience.
• IT advanced skills in Database and SQL scripting.
• Excellent analytical skills.
• Ability to handle and prioritize multiple projects simultaneously.
• Knowledge of English and Swahili.
• Strong Microsoft Excel skills.
• Strong analytical and strategic skills.
• Excellent planning and organizational skills.
• Excellent communication skills both oral and written.

Responsibilities

• Analyze customer behavior data to define segmentation, usage and revenue patterns.
• Design and develop segment-based usage campaigns to grow Airtel Money revenue and ARPU.
• Ensure growth in ARPU by increasing usage, transaction value, and revenue from the existing base.
• Develop insights and campaigns to drive utilization of all Airtel Money products and services.
• Monitor product yield and product mix to ensure consistent growth.
• Grow bundle and Airtime self-recharge using AM.
• Ensure continuous growth of AM active subscriber base, GA conversions, and customer retention.
• Design and develop campaigns to improve gross adds, winbacks, manage churn.
• Drive Airtel Money penetration of the GSM base.
• Use various DBMS for data mining, analysis and reporting.
• Continuously query key revenue growth and subscriber KPIs.
• Manage operational campaigns on all CVM tools including Pelatro mViva.
• Coordinate all campaign requests from the business, prioritize and manage execution.
• Produce required reports for the business on demand.