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Audience Growth Executive
Nation Media Group Uganda
Posted 5 months agoKampala, Uganda
Location
Kampala, Uganda
Job Type
Full-time
Experience
Mid-Level
Category
Marketing
Job Description
Nation Media Group ('NMG') is Uganda's most influential media house with operations in print, broadcast and digital media, which attract and serve unparalleled audiences in the country and region. We are committed to creating value for our stakeholders and positively influencing society by providing content that informs, educates, and entertains.
Job Title: Audience Growth Executive
Reports to: Audience Growth Manager
Department: Marketing
JOB PURPOSE:
Responsible for executing audience growth plans for assigned audience segment(s) to drive reach, engagement quality, community growth, loyalty/retention, and conversion across all content hubs and platforms.
Academic: Bachelor's degree in Business Administration, Marketing, Digital Marketing, Communications, or related field (accredited institution).
Experience: 3-5 years' experience in audience growth, digital marketing, brand/community engagement, or media marketing.
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Requirements
- Professional: Digital Marketing / Professional Marketing certification (e.g., CIM or similar) is an added advantage.
- Core Competencies:
- Strong grasp of digital distribution, community building, and audience engagement mechanics
- Ability to execute multi-channel growth plans with speed and attention to detail
- Data fluency: ability to interpret results, run simple tests, and act on insights
- Strong communication and stakeholder coordination skills
- Deadline control and execution discipline in a fast-paced environment
- Sound judgement in reputation management and escalation
Responsibilities
- Apply consumer insights and performance data to identify opportunities, gaps, and emerging audience trends.
- Monitor performance metrics and report weekly and monthly results with ROI, clear insights and recommendations.
- Coordinate briefs and work requests with shared Creative and Design resources to ensure timely and on-brand delivery.
- Develop and execute marketing strategies that prioritize digital touchpoints to grow broadcast brands.
- Plan and execute community outreach programs and on-ground activations that drive audience growth and brand visibility.
- Identify and develop strategic partnerships and sponsorships that enhance audience growth and brand visibility.
- Plan and execute cross-channel content distribution across priority touchpoints (digital and relevant legacy platforms) with a 360 appeal.
- Build and maintain audience communities including WhatsApp lists/groups, newsletters, community partnerships with cadence, moderation support, and escalation discipline.
- Run simple tests and experiments related to creative, CTA, timing, format, channels and document learnings to support scale or kill decisions.
- Support audience-first campaigns, partnerships, and on-ground activations aligned to hub priorities and revenue projects.
- Manage the marketing budget for platforms and audiences ensuring all marketing activities are financially sound and deliver ROI.
- Execute audience growth plans for assigned segments aligned to the company's audience-first strategy and content hub priorities.
- Translate hub content packages into audience-ready briefs (segment + women/youth lens + hook + format + distribution plan + KPI).
Benefits
- Health Insurance
How to Apply
Submit your application, detailed CV and academic documents with a daytime telephone number as one PDF document, quoting the position you have applied for in the subject line.
