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W
Brand Communications Manager
Wave
Posted 5 months agoDakar, Senegal
Location
Dakar, Senegal
Job Type
Full-time
Experience
Senior
Category
Marketing
Job Description
Wave is making Africa the first cashless continent. We are seeking a strategic Brand Communications Manager to help bring Wave's mission to life by crafting meaningful brand experiences that resonate with our users in Senegal. Through compelling storytelling, strong partnerships, and exceptional execution, you will ensure our brand reflects our values, builds trust, and advances our goal of making financial services accessible to everyone.
7+ years of experience in brand marketing, communications, or a similar role, preferably in FinTech, telecommunications, or an international organisation.
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Requirements
- Bachelor's degree in marketing, business, communications, or a related field.
- Demonstrated experience leading cross-functional projects and proficiency in project management.
- Strong understanding of storytelling, brand strategy, content production, and social media.
- Fluent in French and English (written and spoken)
- Familiarity with the Senegal market preferred.
- Work authorization in Senegal is required.
Responsibilities
- Drive the end-to-end execution of high-impact brand and community initiatives, ensuring they are strategically grounded, insight-led, and aligned with Wave's mission and values.
- Shape and evolve Wave's brand identity, messaging frameworks, and tone of voice, empowering teams to communicate with clarity and consistency across all markets and channels.
- Lead the creative development process for campaigns and brand programs, partnering with agencies and internal creative teams to deliver compelling content and world-class assets.
- Partner closely with PR, People, and other stakeholder teams to craft internal and external narratives including events, content, and storytelling that authentically reflect Wave's values.
Benefits
- Competitive salary.
- Generous health insurance for yourself and your dependents.
- 26 weeks parental leave for mothers, 4 weeks for fathers, plus subsidized childcare.
- Airtime reimbursement.
- Free food and beautiful office space.
How to Apply
Apply via Wave careers portal. Upload resume in English and a cover letter describing your interest in Wave and the role.
