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Brand Manager Broadcast
Nation Media Group Uganda
Posted 5 months agoKampala, Uganda
Location
Kampala, Uganda
Job Type
Full-time
Experience
Mid-Level
Category
Marketing
Job Description
Nation Media Group ('NMG') is Uganda's most influential media house with operations in print, broadcast and digital media, which attract and serve unparalleled audiences in the country and region. We are committed to creating value for our stakeholders and positively influencing society by providing content that informs, educates, and entertains.
Job Title: Brand Manager Broadcast
Reports to: Head of Marketing
Department: Marketing
JOB PURPOSE:
Responsible for creating and executing the marketing strategy to meet company objectives for all broadcast products.
Utilize market research and consumer insights to develop data-driven strategies that identify emerging trends in both digital and traditional media.
Academic: University Degree in Business Administration, Marketing, Digital Marketing, Communications or any related field from an accredited institution.
Professional: Certification or Diploma in Digital Marketing, Professional Marketing or Communication (e.g., CIM or similar) is an added advantage.
Experience: 3-5 years' experience in brand management, marketing and communications, with a focus on both digital and traditional media. Experience in managing brands within a media organization, FMCG or related industry is preferred.
Good working knowledge of digital marketing strategies, social media platforms and content market
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Requirements
- Core Competencies:
- Proven experience in managing complex, multi-channel marketing campaigns across digital and broadcast simultaneously
- Strong analytical skills and ability to leverage data for strategic decision-making
- Excellent leadership and communication skills
Responsibilities
- Develop and execute marketing strategies that prioritize digital touchpoints to grow the broadcast brands while ensuring alignment with Nation Media's digital-first vision.
- Design and implement cross-channel marketing campaigns across broadcast touchpoints leveraging synergies between platforms to maximize audience reach, engagement and revenue generation.
- Implement cohesive cross-platform branding initiatives that integrate innovative digital solutions to enhance awareness, revenue and market share of broadcast media.
- Plan and execute community outreach programs and on-ground activations that drive brand visibility and customer engagement with focus in the regions.
- Work closely with Radio and TV programming teams to align marketing efforts with the company's strategic objectives to deliver new growth channels across audiences and platforms.
- Manage the marketing budget for broadcast brands ensuring all marketing activities are financially sound and deliver ROI.
- Identify and develop strategic partnerships and sponsorships that enhance brand visibility generating new revenue opportunities while ensuring alignment with brand objectives.
Benefits
- Health Insurance
How to Apply
Submit your application, detailed CV and academic documents with a daytime telephone number as one PDF document, quoting the position in the subject line.
