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Communications and Advertising Manager
Equity Bank
Posted 3 months agoNairobi, Kenya
Location
Nairobi, Kenya
Job Type
Full-time
Experience
Senior
Deadline
April 13, 2026
Category
Marketing
Job Description
Equity Bank is one of the largest financial institutions in East and Central Africa, serving millions of customers across Kenya, Uganda, Tanzania, Rwanda, South Sudan, Ethiopia, and the DRC. This role sits within the Corporate Communications team and is responsible for driving effective and consistent messaging for the Equity Group brand across multiple markets.
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Requirements
- Bachelor's degree in a communication-related field or commerce in advertising
- 7 years of experience in managing communications in a dynamic corporate setting with multiple brands or business entities
- Exposure to advertising management and a track record of developing and implementing communication and media campaigns
- Strong understanding of communication, advertising, and brand marketing principles and emerging trends
- Excellent conceptual abilities in developing concepts, ideas, and customizing solutions
- Demonstrated ability to design and deploy communication content, campaigns, and media monitoring
- Strong stakeholder management skills with internal and external stakeholders including service providers and partners
- Ability to facilitate brainstorming, build consensus, and cultivate buy-in
Responsibilities
- Create and implement comprehensive communication strategies aligned with the organization's goals, encompassing media relations, public relations, social media, and internal communications
- Liaise with internal teams and communication agencies to produce high-quality content for websites, blogs, social media, newsletters, and reports
- Facilitate effective internal communications to keep employees well-informed about key updates, initiatives, and developments
- Ensure all communication materials and messages align with brand guidelines and maintain brand consistency
- Manage media relations, serve as a spokesperson, and oversee press releases and media inquiries
- Develop and manage advertising campaigns across print, digital, outdoor, and broadcast media
- Develop and monitor the advertising budget and seek approval for changes
- Obtain market insights on products, channels, and impact to advise advertising strategy reviews
- Work with Supply Chain to onboard service providers and negotiate contracts for advertising
- Oversee timelines and budgets for advertising campaigns and evaluate their impact