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Content and Social Media Specialist: Lagos

ALX Africa

Posted 3 months agoLagos, Nigeria

Location

Lagos, Nigeria

Job Type

Full-time

Experience

Mid-Level

Category

Other

Job Description

Do you believe that great content does more than entertain, it moves people closer to a decision? Do you understand the difference between content that gets likes and content that drives enrolments and do you know how to build a strategy that delivers both? Can you look at a social media dashboard and tell immediately what is working, what is performing for the wrong reasons, and what needs to change? Do you have a genuine feel for how Nigerian young professionals consume content, what stops their scroll, and what makes them trust a brand enough to invest in it? Can you write copy that sounds like a human being rather than a marketing department and do you do it quickly and consistently without needing three rounds of feedback to get it right? Do you thrive in environments where the brief is sometimes imperfect, the timeline is always tight, and the best ideas come from paying close attention to the audience? If so, this might just be the role for you. ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and re-skill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable tech careers. With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity. Providing young professionals with access to the most in-demand tech skills that will power the future. Empowering the next generation of technology innovators, entrepreneurs, and business leaders through challenging, real-world coursework. Building a lifelong, impactful community of tech professionals that supports them at all stages of their career journey. 347k+ graduates since 2020 257k youth in work 31k youth starting own ventures 60k youth in jobs created by entrepreneurs Visit our website www.alxafrica.com to learn more about our digital revolution. T
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Requirements

  • Skill Requirements - Essential:
  • 5–7 years of experience in content marketing, social media strategy, or digital storytelling
  • Strong copywriting ability with a clear and persuasive narrative style
  • Demonstrated experience producing short-form video content
  • Basic graphic design ability using Canva or similar tools.
  • Strong understanding of modern social media platforms and content formats
  • Familiarity with the Nigerian social media landscape across Instagram, TikTok, LinkedIn, and YouTube.
  • Experience with email marketing or CRM-integrated content campaigns.
  • Experience creating content that supports marketing and growth objectives
  • Ability to combine creativity with strategic thinking
  • Employment Type:
  • This role is a full-time position

Responsibilities

  • Content Strategy and Copywriting:
  • Content Creation and Mobile Production:
  • Edit video content using mobile editing tools to enable rapid content production and distribution.
  • Prioritise formats that drive organic reach and engagement, particularly short-form video and authentic storytelling.
  • Maintain a consistent flow of high-quality visual and written content across social platforms.
  • Social Media Management:
  • Monitor social media conversations and engage with audiences in ways that strengthen credibility and trust.
  • Ensure consistent messaging, tone, and storytelling across all social platforms.
  • Campaign Support:
  • Ensure campaign narratives align with growth objectives and audience needs.
  • Continuously refine messaging based on campaign performance insights and audience feedback.
  • Content Production Coordination:
  • Work closely with the Video Editor / Graphics Design Associate to produce high-quality visual and video content.
  • Maintain clear creative briefs and content planning processes to support efficient execution.
  • Audience Insights and Content Optimisation:
  • Track and analyse metrics such as:
  • Engagement rates Reach and impressions
  • Engagement rates
  • Reach and impressions
  • Follower growth
  • Video completion rates
  • Use insights to continuously refine content strategy and storytelling effectiveness.
  • Creator Community and Ambassador Networks:
  • Develop creator-led campaigns that increase organic reach and strengthen community participation.
  • High-Impact and Viral Content:
  • Experiment with storytelling formats capable of generating high-impact reach and viral engagement.
  • Develop content campaigns that capture attention across Nigeria’s youth, technology, and career communities