Coordinator - Digital Community

This role is crucial in ensuring MTN brand's strong presence on social media platforms, leveraging social media for brand promotion, customer engagement, and community building, driving customer acquisition, retention, and brand equity. The ideal candidate should be passionate about content creation, community management, audience engagement, data analysis, and staying updated on the latest trends, tools, and best practices. Reports to the Manager of Digital Communications. Content Creation: Create, schedule, and publish engaging content and campaigns across multiple social media platforms and websites. Demonstrate strong copywriting skills and asset creation to develop messaging that aligns with MTN's brand personality and prompts audiences to take action. Community Management: Support the growth and nurturing of MTN's social media audiences, aiming to increase engagement rate and valuable actions. Analytics and Reporting: Deliver regular analysis and reports on social media metrics, content performance, and campaign results. Trend Monitoring and Research: Stay updated on the latest trends, tools, and best practices; research industry trends, monitor competitor activities, and identify new opportunities for the brand to leverage on social media platforms. Proficiency with at least four social media platforms including TikTok, Twitter, LinkedIn, Instagram, YouTube, Facebook, and website content management.