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Coordinator - Digital Community Marketing

MTN Uganda

Posted 5 months agoKampala, Uganda

Location

Kampala, Uganda

Job Type

Full-time

Experience

Mid-Level

Category

Marketing

Job Description

MTN Uganda Limited is an equal opportunity employer seeking a Coordinator - Digital Community in the Marketing department. This role reports to the Manager of Digital Communications and involves content creation, community management, analytics and reporting, and trend monitoring to drive MTN's social media presence and digital engagement across multiple platforms. The successful candidate will help execute MTN's digital strategy, grow social media audiences, and deliver measurable results across all digital channels. Content Creation: Create, schedule, and publish engaging content and campaigns across multiple social media platforms and websites. Community Management: Support the growth and nurturing of MTN's social media audiences, aiming to increase engagement rate and valuable actions. Analytics and Reporting: Deliver regular analysis and reports on social media metrics, content performance, and campaign results. Trend Monitoring and Research: Stay updated on the latest trends, tools, and best practices; research industry trends, monitor competitor activities, and identify new opportunities for the brand to leverage on social media platforms. A minimum of a degree in digital marketing, Communication, PR or related field from an accredited University or Institution. A minimum of 2 years total experience in marketing and/or communications. Experience in Telecommunication or Fintech is preferred. Experience working in a global/multinational enterprise with a good understanding of emerging markets is preferred. Experience managing social media platforms for telecommunications or Fintech brands, as part of a content team or marketing agency. Hands-on knowledge of social media management t
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Responsibilities

  • Collaborate with MTN's creative agency and marketing stakeholders to build campaigns, content, and strategies for social media engagement.
  • Execute a content plan to increase awareness about integrated campaigns, product awareness, product education, uptake, and usage.
  • Ensure timely and comprehensive coverage of MTN events, live online sessions, and initiatives on social media platforms.
  • Implement GTM (Go-To-Market) through social media.
  • Execute A/B and multivariate growth tests to optimize social media strategies.
  • Demonstrate strong copywriting skills and asset creation to develop messaging that aligns with MTN's brand personality and prompts audiences to take action.
  • Be audience centric, focusing on platform and community moderation, as well as direct audience engagement.

How to Apply

Apply through the MTN Uganda career portal. Female applicants are strongly encouraged to apply.