Digital Growth Specialist: Accra

The ALX Ghana team is a high performing, excellence driven group that thrives on collaboration and scale. We embrace experimentation, take initiative, and go the extra mile to achieve results. Data driven and solution oriented, we hold ourselves and each other accountable to exceptionally high standards, fueling our consistent year on year growth. Do you thrive in fast paced environments where experimentation, optimization, and measurable results are the norm? Are you a creative problem solver who enjoys building and scaling digital systems that drive real growth? Do you have a sharp analytical mindset that helps you uncover insights from data, optimize campaigns, and improve conversion across the digital funnel? Are you someone who enjoys combining creativity with technology to design innovative marketing strategies powered by AI and modern digital tools? Are you comfortable rolling up your sleeves, testing ideas quickly, and iterating until you find what works? If so, then this might just be the role for you. About ALX Africa ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and reskill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable tech careers. With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cyb Specific Responsibilities Digital Growth Strategy and Execution: Develop and execute data driven strategies to increase traffic, engagement, and conversions across digital channels, while continuously testing and optimizing campaigns to improve performance and return on investment. Performance Marketing: Launch, and manage performance marketing campaigns across platforms such as Google Ads, LinkedIn, TikTok, Meta, WhatsApp, and SMS, optimizing targeting, messaging, and budgets while running A/B