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Digital Media Manager
Essence Mediacom (WPP Scangroup)
Posted 5 months agoNairobi, Kenya
Location
Nairobi, Kenya
Job Type
Full-time
Experience
Mid-Level
Category
Marketing
Job Description
Essence
Mediacom, part of WPP Scangroup, is seeking a
Digital
Media
Manager based in
Nairobi,
Kenya.
In this role you will be responsible for strategic client consultation and the holistic planning, implementation, analysis and optimization of campaigns across all digital media channels.
You will serve as a trusted advisor to clients for all things related to digital, working with internal and external stakeholders for better planning, presenting strategy and implementation ideas to clients, and driving outstanding campaign performance.
Mediacom is part of WPP and
GroupM — the world's largest marketing communications services group — and is the largest media buyer in
Kenya.
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Requirements
- Degree in business administration, marketing, communications or related fields.
- Minimum 3-5 years in digital media planning and strategy.
- Experience handling large-size digital clients across multiple categories.
- Competency in media planning across all digital platforms.
- Strong communication and presentation skills.
- You enjoy working with numbers, have logical thinking and analytical understanding, with great attention to detail.
- A strong sense of accountability and responsibility.
- Digital paid media certifications are an added advantage (Google, Meta, DV360).
- Experience with data analytics tools and media measurement platforms.
- Proficient in budget creation, monitoring and cost control.
- Must have legal right to work in Kenya.
Responsibilities
- Being a trusted advisor to clients for all things related to digital media planning and strategy.
- Working with internal and external stakeholders to develop superior planning products.
- Presentation of strategy and implementation ideas to clients.
- Ensure projects and campaigns are tracked and measured based on agreed KPIs.
- Creation of analyses and reports for outstanding campaign performance.
- Developing and following best practices for media planning and operations.
- Management of client budgets and serving as primary point of contact for all media-related matters.
- Trend research and identification of new growth opportunities.
- Establishing the end-to-end digital marketing capabilities and strategy aligned with clients' goals.
- Analyzing data to determine campaign effectiveness and proactively inform teams of key trends.
- Track and analyze key performance metrics: reach, engagement, conversion rates, and ROI.
- Use data insights to refine media strategy and make data-driven decisions.
- Prepare regular reports on digital media performance for management.
- Lead analytics and reporting of digital campaigns with a focus on optimization.
- Overseeing the work of other digital media specialists.
Benefits
- Opportunity to work with some of the biggest brands in the region.
- Access to GroupM's proprietary tools, processes and platforms.
- Career growth and global mobility opportunities within WPP.
How to Apply
Apply online via the Scangroup career portal. Complete all required fields including salary expectations and portfolio link.
