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M
Head, CRM
Moniepoint
Posted 4 months agoRemote (Nigeria)
Location
Remote (Nigeria)
Job Type
Full-time
Experience
Mid-Level
Category
Marketing
Job Description
Moniepoint is Africa's all-in-one financial ecosystem, empowering businesses and their customers with seamless payment, banking, credit, and management tools. In 2023, Moniepoint processed $182 billion and is Nigeria's largest merchant acquirer, on a mission to create financial happiness for everyone, everywhere.
Architect Braze Currents pipelines to route raw engagement data into the data warehouse for closed-loop attribution and reporting
Proven track record in fintech, remittance, payments, or consumer banking with understanding of financial product activation and compliance-aware marketing
Expert-level command of Braze Canvases including multi-step flows, action-based triggers, audience paths, experiment steps, and post-path analytics
Deep understanding of Braze data model including custom events, custom attributes, purchase events, data point cost implications, and user identity resolution
Experience with A/B test design including statistical significance, p-values, confidence intervals, and sample size calculation
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Requirements
- 8-10+ years in direct-to-consumer marketing with a strong focus on growth, lifecycle, or CRM functions
- 4+ years in a managerial or leadership role with direct reports and cross-functional accountability
- Proficiency in Liquid templating within Braze for conditional personalisation, connected content, and aborting sends
- Ability to write and interpret SQL for audience segmentation, campaign analysis, and funnel debugging
- Strong working knowledge of cohort analysis, retention curves, and LTV modelling
- Comfortable working with data warehouses (Snowflake, BigQuery) and BI tools (Looker, Metabase)
- Demonstrated experience operating across multiple markets, languages, and time zones
Responsibilities
- Build, manage, and mentor a high-performing CRM team of lifecycle marketers, analysts, and MarTech specialists
- Build multi-channel orchestration across Push Notifications, In-App Messages, Email, SMS, and WhatsApp with channel selection logic driven by user preference and engagement history
- Build a structured experimentation programme with hypothesis frameworks, power analysis, and minimum detectable effect thresholds; maintain a test log and learnings repository
- Own CRM contribution to top-line revenue metrics including transaction volume uplift, product cross-sell, and churn reduction
- Build incrementality measurement frameworks using holdout groups at the Canvas level to isolate causal lift of CRM campaigns
- Deliver regular CRM performance reviews to the executive team with clear attribution, cohort analysis, and forward-looking forecasts
- Partner with Data Engineering, Product, and Compliance teams to ensure event instrumentation, product alignment, and regulatory compliance across all active markets
- Own the full Braze platform architecture from SDK integration strategy to campaign delivery infrastructure, including event taxonomy, custom attribute schema, and SDK instrumentation across iOS, Android, and Web
- Define and own the full customer lifecycle framework from acquisition through win-back with distinct KPIs, triggers, and success metrics at each stage
