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Head of East Africa
TapTapSend
Posted 2 months agoNairobi
Location
Nairobi
Job Type
Full-time
Experience
Senior
Category
Other
Job Description
As the Head of East Africa, your role will be to develop and scale Taptap Send’s supply side partnerships in East Africa and grow our user base. You will be excited to manage every aspect of growth in said markets: customer acquisition and retention strategy, pricing, user research, product quality, customer experience, team development and coaching. You will have an acute “own it” mindset, equally obsessed with the experience of individual users as with iterating and optimizing scalable growth tactics and processes.
You will have P&L ownership, delivering the growth and profitability targets for the East Africa market. You will seek to establish TTS as the leading product/service for sending remittances to East Africa, whilst being the “face” of East Africa both internally and externally. Reporting directly into our Chief Commercial Officer, as well as building and leading a team of growth managers on the ground in sending markets, the role offers the chance to join an early-stage, high growth startup and to have a positive impact on the communities we serve.
Establish a vision, strategy, and execution plan for East Africa (launching and scaling sending and receiving markets)
Think creatively about driving adoption, improving profitability, and increasing brand awareness
Ability to travel internationally periodically and ad-hoc to meet banks, regulators, disbursal partners, internal stakeholders and customers
Understanding of the regulatory landscape of East Africa (financial regulation is advantageous)
7 to 15 years experience in a fast paced and high growth-environment such as startups, operations, consulting, finance, or similar
An acute “own it” mindset, equally obsessed with the experience of individual users as with iterating and optimizing scalable growth
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Requirements
- Outgoing - you love speaking to people and enjoy building meaningful relationships
- Execution Oriented - we have an ‘impact first’ philosophy and a lot to get done. You should be able to take an idea to implementation
- Mission Oriented - you are passionate about working for a net positive organisation / tech for good
- Organised - you have a system for how you approach your work that can keep you on track in a scrappy startup environment
Responsibilities
- Report to the executive leadership team on progress, insights, and needs with a data-driven, test-and-learn mindset
- Monitor, understand, and interpret growth, operational, and financial metrics to improve execution
- Build trust-based relationships with diaspora communities and commercial partners in East Africa to strengthen brand awareness and unit economics
- Collaborate closely with internal stakeholders (Customer Service, Finance, Tech, Legal, Compliance, People Ops, etc.)
- Own growth tactics across sending countries: customer acquisition and retention, pricing, user research, product quality, and customer experience
- Recommend product improvements based on market, competitor, and customer insights