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W
Head of Marketing
Wave
Posted 3 months agoAccra, Ghana
Location
Accra, Ghana
Job Type
Full-time
Experience
Senior
Category
Marketing
Job Description
Wave is making Africa the first cashless continent. We are hiring a Head of Marketing to drive growth across Wave's Payments, Growth, and other core teams. In this strategic role, you will shape our cost-effective brand strategy, lead go-to-market initiatives for new products, and manage both our internal marketing team and external partners. You will report directly to Wave's General Manager of Growth.
Develop and execute multi-channel product marketing strategies including billboards, radio, BTL activations, social media, and influencer initiatives.
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Requirements
- Fluency in English and French.
- At least 10 years of experience in marketing at an FMCG, tech start-up, telco company, or similar.
- Experience developing or executing B2C marketing strategies in Africa.
- Willingness to travel frequently to operating markets at least once per quarter.
- Compelling storyteller in writing and verbally.
- Deeply analytical approach to marketing and optimizing cost of customer acquisition.
- Candidates must be based in Ghana, Kenya, UK, Spain, USA, Canada, or in Wave's operating markets in Africa.
Responsibilities
- Lead and mentor a high-performing marketing team focused on achieving ambitious growth targets.
- Foster collaboration with other departments to ensure effective prioritization and execution of marketing activities.
- Manage relationships and strategies with external marketing agencies or internal PR teams.
- Monitor metrics to measure marketing campaign effectiveness and optimize overall marketing performance.
- Continuously build and improve messaging across all channels and target audiences.
- Identify and close deals with marketing-specific partners.
- Establish and manage marketing budgets for each country.
- Monitor spending to ensure resources are utilized effectively.
- Identify cost-saving opportunities and allocate budgets strategically to maximize ROI.
- Optimize customer acquisition costs by evaluating campaign performance and channel effectiveness.
- Oversee brand efforts ensuring consistent and impactful brand communications across all marketing materials.
Benefits
- Subsidized health insurance for you and your dependents.
- Retirement contributions.
- 6 months fully paid parental leave and subsidized fertility assistance.
- Flexible vacation (21-30 days per year). $10,000 annual charitable donation matching. $1,200 yearly coworking stipend.
How to Apply
Apply via Wave careers portal.
