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Head of Marketing
Wave Mobile Money
Posted 4 months agoOuagadougou, Burkina Faso
Location
Ouagadougou, Burkina Faso
Job Type
Full-time
Experience
Senior
Category
Marketing
Job Description
We're making Africa the first cashless continent.
In 2017, over half the population in Sub-Saharan Africa had no bank account. That's for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash.
We're solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don't always work, you can still send money with Wave. In 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. Now, we have millions of users across 9 countries and are growing fast.
Our goal is to make Africa the first cashless continent and that's where you come in...
We’re looking for a Head of Marketing who is both strategic and execution-oriented, capable of building and leading a high-performing marketing function while driving sustainable growth as we scale in Burkina Faso.
In this role, you'll;
At least 12 years of marketing experience, including at least 5 years in leadership roles with team management and budget ownership.
Demonstrate strong strategic thinking and the ability to anticipate market shifts and adjust quickly to changing priorities.
Are intellectually curious, creative in the way you go about tackling problems, and embrace failure as a means to spark innovation and growth.
We have a rapidly growing in-country team in Senegal, Côte d'Ivoire, Mali, Burkina Faso, The Gambi
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Requirements
- Degree in relevant fields (marketing, communication, sales, business development, management…).
- Proven experience leading large-scale, multi-channel marketing strategies with measurable commercial impact.
- Experience managing significant marketing budgets and demonstrating strong ROI discipline.
- Fluent in French, English.
- Have owned and delivered against aggressive business growth targets (users, revenue, market share, brand health).
- Make decisions based on business metrics and financial impact, not only marketing indicators.
- Have strong negotiation skills and can secure high-impact partnerships.
- Can operate at both strategic and tactical levels without losing clarity.
- Influence cross-functional stakeholders at senior levels and align diverse teams behind a shared vision.
- Demonstrate tenacity and a willingness to go the distance to get something done.
- We are on Y Combinator's top companies by revenue.
- Fill out the form below, and upload
Responsibilities
- Own the local marketing strategy, aligned with business growth targets, market expansion priorities, and brand ambition.
- Serve as the strategic marketing partner to the General Manager and functional leads (Operations, Sales, Support, Product…).
- Lead marketing planning, including budget, resource allocation, and ROI accountability.
- Work closely with the group marketing team to align growth, product and brand strategies for your market with global direction.
- Lead and supervise full-funnel campaigns for Burkina Faso across ATL, BTL, and Social Media.
- Create clear and actionable processes and documentation that can guide cross-functional teams in successful project delivery, from ideation to deployment.
- Lead market intelligence efforts (consumer insights, market analysis, brand hea
