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Junior Client Performance & Analytics
WPP Scangroup
Posted 5 months agoNairobi, Kenya
Location
Nairobi, Kenya
Job Type
Full-time
Experience
Entry-Level
Category
Data & Analytics
Job Description
JOB PURPOSE – SUMMARY We are seeking a Junior Client Performance & Analytics to own end-to-end client performance management, analytics oversight, dashboard governance, and insight delivery across our CRM performance and Marketing Intelligence platforms. This role consolidates client success management, performance reporting, dashboard customization, and advanced marketing analytics into a single accountable position.
KEY RESPONSIBILITIES & ACCOUNTABILITIES Client Success & Account Stewardship (CRM Platform) Lead enterprise client engagement: Act as primary contact, lead reporting/governance sessions, and manage stakeholder communications to ensure smooth delivery across markets.
Digital Media Reporting & Dashboard Customization (Marketing Intelligence Platform) Design audience-specific dashboards: Translate stakeholder requirements into KPI frameworks and tailored dashboards for C-suite, marketing leaders, specialists, and agencies.
Performance Analytics & Insight Generation Analyze performance & ROI: Conduct cross-channel ROI and attribution analysis, diagnose performance drivers, and investigate anomalies across spend, CTR, CPA, conversions, engagement, and sentiment.
Data Governance & Integrity Ensure data accuracy & validation: Regularly verify agency and client data across ATL, digital, social, web, and mobile sources.
Commercial & Strategic Contribution Partner with Product and Engineering to enhance platform functionality based on client needs.
PROFESSION, TECHNICAL SKILL AND PREVIOUS EXPERIENCE REQUIRED Education Bachelor’s degree in data
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Requirements
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Responsibilities
- Success Measures (K.
- Oversee performance & analytics: Direct campaign and CRM reporting, ensuring data quality and consistency in multi-market environments.
- Manage operations & SLAs: Coordinate technical escalations with Engineering/DevOps, monitor SLA adherence (incidents, MTTR, ticket resolution), and mitigate operational risks.
- Ensure reporting depth & consistency: Deliver granular, cross-channel reporting (campaign to audience level) while maintaining standardized, reusable templates across clients.
- Deliver actionable insights: Provide structured weekly “Insights & Actions” summaries with clear optimization recommendations aligned to Marketing Intelligence pillars.
- Report impact & value: Prepare executive-ready Proof of Value reports to demonstrate results and support trial-to-enterprise conversion.
- Maintain governance documentation: Document assumptions, definitions, and data dependencies to ensure transparency and consistency.
How to Apply
Apply online through the WPP Scangroup careers portal. You will need to provide your CV, LinkedIn profile, and answer questions about your experience and right to work in Kenya.
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