Hiring?Get matched with relevant candidates. Pay only when you hire.Request relevant candidates.
A
Marketing Associate - Social & Growth: Addis Ababa
ALX Africa
Posted 4 months agoAddis Ababa
Location
Addis Ababa
Job Type
Full-time
Experience
Entry-Level
Category
Marketing
Job Description
Are you deeply embedded in social media culture and instinctively understand what captures attention and drives engagement? Do you create content, not just consume it, and know how to turn ideas into posts that people watch, share, and act on?
We are looking for a Marketing Associate who can help translate ALX’s mission into content that resonates with young audiences and drives measurable growth. This role is for someone who understands trends before they peak, experiments constantly, and uses both creativity and data to improve performance.
If you are already creating content and building an audience, and want to apply your skills to something with real-world impact, this role is for you.
ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and reskill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable tech careers.
With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity.
Providing young professionals with access to the most in-demand tech skills that will power the future.
Empowering the next generation of technology innovators, entrepreneurs, and business leaders through challenging, real-world coursework.
Building a lifelong, impactful community of tech professionals that supports them at all stages of their career journey.
347k+ graduates since 2020
257k youth in work
31k youth starting own ventures
60k youth in jobs created by entrepreneurs
Visit our website www.alxafrica.com to learn more about our digital revolution.
As a Marketing Associate, you will play a central role in driving ALX Ethiopia’s overall brand growth, with a strong focus on community engagement and impact. You will shape how ALX Ethiopia shows up across all touchpoints, ensuring every interaction translates into me
ProGigFinder Press
Fifty silent applications, or one that lands.
Pick any job above and pay $1.49 with MoMo or Card. In about 60 seconds you get a CV written for that role, using relevant terms and a structure recruiters can scan quickly.
Get my CV for this job: $1.49
Requirements
- Trend Awareness: Ability to identify and act on emerging trends quickly, translating them into relevant content.
- Experimentation: Comfort testing new ideas, formats, and approaches, with a focus on continuous improvement.
- Hands-On Execution: Ability to independently create, edit, and publish content with minimal supervision.
- Content Tools: Proficiency in tools such as Canva, CapCut, Adobe tools, or equivalent mobile editing platforms.
- AI Fluency: Comfort using AI tools to support content creation, ideation, and productivity.
- Personal Attributes:
- Courage: You are willing to speak up, challenge the status quo, and embrace new challenges.
- Adventure: You have a passion for setting ambitious goals, tackling difficult tasks, and finding joy in the journey.
- Initiative: You take ownership, anticipate needs, and move things forward without waiting to be asked.
- Curiosity: You enjoy learning, asking questions, and understanding how things work.
- Resilience: You remain calm and effective in fast-moving environments and adapt well to changing priorities.
- Humility: You are open to feedback and eager to grow.
- Problem-Solving Mindset: You enjoy turning complex challenges into clear and practical solutions.
- Results Orientation: You are motivated by hitting targets and delivering measurable outcomes, not just activity.
- Employment Type:
- This is a full time, in-person role, located at Addis Ababa, Ethiopia.
Responsibilities
- Content Creation and Storytelling:
- Create high-quality, social-first content across platforms, with a strong focus on short-form video (TikTok, Reels).
- Attend events, activations, and community moments to capture real-time, authentic content.
- Independently shoot, edit, and publish content using mobile and desktop tools.
- Produce content consistently, with the ability to generate, create, and publish multiple pieces of content each week.
- Social Media Growth and Engagement:
- Execute day-to-day activity across social platforms, ensuring consistency in voice, tone, and quality.
- Actively engage with the community through comments, messages, and interactive formats (lives, polls, Q&A).
- Identify and leverage trends, challenges, and formats to increase reach and engagement.
- Contribute to building a strong, participatory online community.
- Brand Growth, Campaign Execution and Experimentation:
- Test different content formats, messaging, and posting strategies to improve performance.
- Collaborate with the Marketing Manager to translate strategy into execution.
- Rapidly test and iterate on content ideas, doubling down on what performs and discontinuing what does not.
- Lead and manage on-ground activations to build awareness of ALX Ethiopia and further drive engagement and brand growth.
- Analytics and Optimization:
- Track performance metrics such as reach, engagement, and conversion.
- Use insights to refine content and improve outcomes.
- Produce simple, actionable reports on what is working and what is not.
- Identify high-performing content patterns and replicate or scale them to drive consistent growth.
