Job Description
Marketing Manager — M-KOPA Cape Town
You've run campaigns that actually moved product. You've stood in a trading store at 7am to check whether your POS materials made it to the shelf, and you've sat in a boardroom at 4pm presenting the attribution model that proved the campaign worked. You know both worlds — the strategic and the executional — and you're increasingly rare because of it.
Most marketing roles ask you to pick one. This one needs both — but with a clear bias toward where real impact happens: in the field.
M-KOPA is hiring a Marketing Manager for Cape Town — a role that sits at the intersection of brand strategy, high-impact field marketing (70%), digital execution (30%), and sales-driven marketing that directly drives revenue across retail channels and DSR networks. If you've built your career in FMCG, telecoms, or a BTL agency handling major consumer brands, and you're ready to apply that expertise to something with a mission behind it — this is worth reading.
What M-KOPA is building
We've served more than 7 million customers across Africa, unlocking over $2 billion in credit. 55% of the people we reach are accessing formal financial services for the very first time. 86% report a meaningful improvement in their quality of life. We're growing toward 10 million customers, and Cape Town is a critical growth hub in that trajectory.
We're also in the middle of a deliberate brand transition — evolving from our roots in connected asset financing toward positioning as a Smart Money Platform. That transition needs a marketer who can hold the strategic thread while executing against it simultaneously — particularly on the ground, where customer acquisition and sales conversion happen in real time.
Why M-KOPA, and why now
Most marketing roles in FMCG or telecoms put you in service of a product. This one puts you in service of a mission.
The customers M-KOPA reaches — many accessing financial services for the first time and using financed products to generate income — are underserved by the mainstream market. The field campaigns you execute, the sales you enable, and the brand you build have a direct and meaningful impact on financial inclusion.
We're growing from 7 million toward 10 million customers. The infrastructure being built now — from field marketing capability to digital ecosystems and sales partnerships in Cape Town — will define M-KOPA's presence in South Africa for years to come.
This is a role where marketing is not support — it's a core commercial driver.
If your expertise in field marketing, digital execution, and sales-driven strategy is ready to come together in a role that genuinely matters — let's talk.
Why M-KOPA?
At M-KOPA, we empower our people to own their careers through diverse development programs, coaching partnerships, and on-the-job training. We support individual journeys with family-friendly policies, prioritize well-being, and embrace flexibility.
Join us in shaping the future of M-KOPA as we grow together. Explore more at m-kopa.com.
Recognized four times by the Financial Times as one Africa's fastest growing companies (2022, 2023, 2024 and 2025) and by TIME100 Most influential companies in the world 2023 and 2024 , we've served over 6 million customers, unlocking $1.5 billion in cumulative credit for the unbanked across Africa.
Important NoticeM-KOPA is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained staff. Women, minorities, and people with disabilities are strongly encouraged to apply.
M-KOPA explicitly prohibits the use of Forced or Child Labour and respects the rights of its employees to agree to terms and conditions of employment voluntarily, without coercion, and freely terminate their employment on appropriate notice. M-KOPA shall ensure that its Employees are of legal working age and shall comply with local laws for youth employment or student work, such as internships or apprenticeships.
M-KOPA does not collect/charge any money as a pre-employment or post-employment requirement. This means that we never ask for ‘recruitment fees’, ‘processing fees’, ‘interview fees’, or any other kind of money in exchange for offer letters or interviews at any time during the hiring process.
Applications for this position will be reviewed on a rolling basis. Shortlisting and interviews will take place at any stage during the recruitment process. We reserve the right to close the vacancy early if a suitable candidate is selected before the advertised closing date.
If your application is successful M-KOPA undertakes pre-employment background checks as part of its recruitment process, these include; criminal records, identification verification, academic qualifications, employment dates and employer references.
