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M
Marketing Officer - eMobility
M-KOPA
Posted 3 months agoNairobi
Location
Nairobi
Job Type
Full-time
Experience
Mid-Level
Category
Marketing
Job Description
We are looking for a Marketing Officer to bring the M-KOPA Mobility brand to life across digital and on-ground channels as we scale our Mobility division across Kenya.
''This role offers the opportunity to run campaigns end-to-end, create content that connects with real people, and contribute directly to the growth of one of Africa's most exciting mobility businesses. If you're a creative self-starter who is fluent in digital, loves a good campaign, and wants your work to have genuine impact, this role is for you.''
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Responsibilities
- What You'll Do:
- Planning, executing, and tracking campaigns across digital and on-ground channels, from briefing creatives to scheduling, posting, and performance reporting
- Writing copy and coordinating visuals for social media, email, SMS, WhatsApp, and sales materials
- Planning and executing field activations, product demos, trade shows, and community events
- Tracking campaign metrics and sharing market insights that shape strategy
- Conducting competitor research and analysis and maintaining a regular reporting cadence
- Tracking marketing spend across channels against awareness and sales conversion outcomes to maximise ROI
- Managing records of marketing POSMs and branded merchandise
- Collaborating with the sales team on lead generation and supporting partner marketing efforts
- Expertise:
- A degree in Marketing, Communications, Business, or a related field
- 2–3 years of relevant marketing experience
- Fluency in digital marketing tools - Meta Ads, Google Ads, Canva, Mailchimp, or similar
- Strong written English; Swahili is a bonus
- Detail-oriented, organised, and comfortable taking initiative
- Genuine curiosity about mobility, fintech, or clean energy in Africa
