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M
Marketing Operations Manager
M-KOPA
Posted 4 months agoLagos, Nigeria
Location
Lagos, Nigeria
Job Type
Full-time
Experience
Senior
Category
Marketing
Job Description
M-KOPA is looking for a
Marketing
Operations
Manager to lead
Nigeria's marketing function as we scale up and drive digital and financial inclusion across our markets.
This hybrid role combines strategic brand leadership with hands-on BTL campaign implementation, partnering with our
Global
Marketing team on brand strategy while designing and executing the promotional mechanics, dealer incentives, and market activations that drive sales through retail channels and DSR networks.
The role reports to the
Head of
Business
Management.
Design promotional mechanics, dealer incentives, market activations, and field campaigns driving sales through retail and DSR networks
Progressive marketing experience in through-the-line marketing with particular strength in BTL and trade marketing execution
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Requirements
- Background in FMCG, telecommunications (MNOs), consumer electronics, or BTL agencies handling major brand accounts
- Demonstrable experience managing integrated marketing campaigns from strategy through execution
- Proven ability to translate brand objectives into promotional mechanics that drive measurable sales results
- 2-3 years of team management experience leading marketing teams and managing agency relationships
- Data-driven approach and commercial acumen to demonstrate clear ROI on marketing investments
- Comfort presenting strategy to senior Nigeria leadership and spending time in market
Responsibilities
- Translate M-KOPA's brand evolution into campaigns that build trust and drive consideration across Nigeria
- Manage BTL agencies and conduct regular market visits to ensure execution quality
- Build sales enablement tools and deploy the full BTL toolkit with precision
- Lead and manage Nigeria's local marketing team
- Partner with Global Marketing team on brand strategy and campaign localization
- Use customer insights and market data to guide positioning
- Manage integrated marketing campaigns from strategy through execution
- Demonstrate clear ROI on marketing investments to senior stakeholders
- Navigate ambiguity and adapt plans when market reality demands it
Benefits
- Autonomy to build Nigeria's marketing engine with real strategic ownership
- Hybrid work model with exposure to international teams across UK, Europe, and Africa
- Diverse development programs and coaching partnerships
- Work at one of Africa's fastest growing fintechs recognized by Financial Times (2022–2025)
- Opportunity to impact financial inclusion for millions of customers across Nigeria
How to Apply
Apply through the M-KOPA careers portal.
