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Media Manager - Essence Mediacom
WPP Scangroup
Posted 5 months agoNairobi, Kenya
Location
Nairobi, Kenya
Job Type
Full-time
Experience
Senior
Category
Marketing
Job Description
Essence Mediacom, part of WPP Scangroup, is seeking a Media Manager to join our team in Nairobi. This role requires a skilled operator with excellent project management abilities to coordinate and track campaigns across integrated media channels. The Media Manager serves as the conduit between strategy and implementation across all activation channels, using data-driven insights to create integrated channel plans that deliver on client KPIs.
You will work across multiple projects simultaneously, ensuring internal teams are briefed and connected on client requirements, and maintaining a holistic view of client activity throughout the fiscal year.
Experience working with multiple stakeholders including suppliers, advertising/marketing agencies, media owners and internal specialist resources
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Requirements
- Qualifications & Experience:
- At least 7 years experience in integrated media planning (with a skew to offline)
- Cross-channel knowledge including OOH, Display, Search and Social
- Working knowledge of digital buying and trading technology including ad-servers, verification tools, DSP/DMPs
- Expertise level proficiency in MS Excel and PowerPoint
- Skills & Competencies:
- Ability to spot the real issue behind a brief and challenge clients to understand what they really need
- Creative thinker who constantly seeks new ideas and fresh perspectives
- Data-literacy — ability to interpret data and information to unpack insights and make them actionable
- A thirst for learning about technology, trends, media, people, brands and the industry
- Excellent presentation skills both internally and to clients
- Ability to set and meet multiple demands within challenging deadlines
- Excellent interpersonal skills — ability to communicate effectively at all levels, internally and externally
Responsibilities
- Campaign Management & Planning:
- Build good rapport with clients and proactively participate in client meetings and discussions
- Acquire and apply understanding of planning frameworks to build effective campaign strategies and channel plans
- Own projection management and ensure smooth workflow with clients and team members
- Set and track campaign KPIs with rigor
- Client & Stakeholder Engagement:
- Establish credibility through understanding of clients' category/competitive landscape and marketing priorities
- Actively lead meeting discussions with clients and agency partners
- Build trusted advisory relationships with clients
- Support broader strategic output for clients' marketing communications needs
- Team Leadership:
- Direct and mentor team members to drive operational excellence throughout project implementation
- Lead and direct all team members in developing channel plans and creative solutions
- Develop and articulate compelling strategies to sell in new initiatives for incremental revenue
- Financial Management:
- Help manage deadlines and ensure timely delivery of campaigns in line with client SLAs
- Ensure effective and accurate optimisation and delivery of performance using internal teams, agency processes and technology
- Support finance tracking, ensure documents are updated and help resolve client queries with support from buyers and internal finance team
How to Apply
Apply online through the WPP Scangroup careers portal. You will need to provide your CV, LinkedIn profile, and answer questions about your experience and right to work in Kenya.
