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Media Planner - Essence Mediacom
WPP Scangroup
Posted 5 months agoNairobi, Kenya
Location
Nairobi, Kenya
Job Type
Full-time
Experience
Mid-Level
Category
Marketing
Job Description
Essence
Mediacom, part of WPP Scangroup, is looking for a
Media
Planner to join their team in
Kenya.
As the conduit between strategy and implementation across all activation channels, the
Media
Planner will use data-driven insights to create integrated channel plans that deliver on client KPIs.
You will work closely with the
Media
Manager in receiving client briefs, analyzing market-level competitive data, share of voice (SOV) and media consumption data to build media analysis and planning implications, and be responsible for campaign performance reporting.
A Diploma or Bachelor's degree in Advertising, Communications, Business, Finance, Actuarial Science, or Mathematics preferred
Familiar with all implementation tools including Ipsos data points, Geopoll, and other 3rd party and secondary data points
Experience working with multiple stakeholders including suppliers, advertising/marketing agencies, media owners and internal specialist resources
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Requirements
- Qualifications & Experience:
- At least 3 years experience in a media, advertising, or data planning agency
- Skills & Competencies:
- Strong communicator — English is the global language
- Excellent numerical analysis skills and attention to detail
- Energy, passion and self-motivation
- Great knowledge in Excel and PowerPoint
- Ability to manage own time effectively
- Curious character, instinctively proactive and believes in asking questions to get ahead
Responsibilities
- Campaign Planning & Implementation:
- Implement media plans across both traditional and digital channels
- Deliver excellent insight-led reports
- Develop great understanding of your portfolio of clients
- Client & Team Collaboration:
- Be the primary contact for clients for day-to-day activities
- Propose ideas and activities to answer identified challenges
- Mentor new interns and assist in leading small-scale projects
- Financial & Administrative:
- Support finance tracking, ensure tracking documents are updated
- Help resolve client queries with support from buyers and internal finance team
- Participate in new business pitches
- Demonstrate understanding of the media landscape and business challenges and contribute ideas on how to improve on current situation
- Assist in leading medium-scale projects — identify needs, formulate ideas into plans, set scope and present to the Manager
How to Apply
Apply online through the WPP Scangroup careers portal. You will need to provide your CV, LinkedIn profile, and answer questions about your experience and right to work in Kenya.
