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Performance Marketing Specialist: Kigali
ALX Africa
Posted 4 months agoKigali, Rwanda
Location
Kigali, Rwanda
Job Type
Full-time
Experience
Mid-Level
Category
Marketing
Job Description
Do you live and breathe performance marketing, from media buying and campaign optimisation to conversion tracking and attribution? Are you comfortable working with tools like Meta Ads Manager, Google Ads, Google Tag Manager, and analytics dashboards to ensure every click, lead, and conversion is accurately tracked and optimised?
Can you turn data into strategy, using insights from campaign performance, tracking pixels, and conversion events to test, iterate, and scale what works continuously? Do you thrive when given clear growth targets and the freedom to experiment across channels, audiences, and creative?
If you measure success in qualified leads, cost per acquisition, and ROI, not just likes and shares, this could be your next opportunity. ALX Rwanda is looking for a Performance Marketing Specialist to drive growth through data-driven campaigns, robust tracking frameworks, and continuous optimisation across our digital channels.
ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and reskill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable tech careers.
With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity.
Providing young professionals with access to the most in-demand tech skills that will power the future.
Empowering the next generation of technology innovators, entrepreneurs, and business leaders through challenging, real-world coursework.
Building a lifelong, impactful community of tech professionals that supports them at all stages of their career journey.
347k+ graduates since 2020
257k youth in work
31k youth starting own ventures
60k youth in jobs created by entrepreneurs
Visit our website www.alxafrica.com to learn more about our digital revolution.
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Requirements
- Skill Requirements - Essential:
- Experience running structured A/B tests and using performance insights to guide scaling decisions.
- High attention to detail and strong comfort working across data, systems, and campaign operations.
- Candidates must be based in Kigali or willing to relocate to Kigali.
- This is an in-person role and the successful candidate will be expected to work onsite as part of the Kigali team.
- Legal authorisation to work in Rwanda.
- Who You Are:
- Deeply results-oriented and motivated by measurable growth outcomes.
- Curious, experimental, and energized by continuous testing and learning.
- Highly analytical, with a strong grasp of both the strategic and technical dimensions of performance marketing.
- Proactive, resourceful, and able to navigate ambiguity while maintaining a strong bias for action.
- Person Specification/Attributes:
- Courage: Willingness to speak up, challenge the status quo, and embrace new challenges.
- Humility: Openness to learning, seeking help when needed, and a focus on serving others.
- Adventure: A passion for setting ambitious goals, tackling difficult tasks, and finding joy in the journey.
- Initiative: Proactive, resourceful, and able to navigate ambiguity while maintaining a strong bias for action.
- Resilience: The ability to bounce back from setbacks, persevere through challenges, and emerge stronger.
- Employment Type:
- This role is a full-time position
Responsibilities
- Performance Media Strategy and Campaign Execution:
- Conversion Tracking, Attribution, and Technical Setup:
- Ensure accurate end-to-end tracking of user journeys, lead submissions, and enrollment conversion events.
- Strengthen campaign measurement foundations to improve confidence in reporting, optimisation, and investment decisions.
- Performance Analytics and Dashboard Reporting:
- Build reporting structures that track funnel performance from first click to qualified lead to enrollment.
- Monitor and analyse key performance indicators such as CTR, CPL, CPA, conversion rates, funnel progression, and ROI.
- Insight Generation and Growth Optimisation:
- Produce weekly and monthly performance reports that surface trends, opportunities, risks, and recommended actions.
- Use data and experimentation to uncover new growth opportunities and improve acquisition efficiency over time.
- Partner with leadership to align marketing performance with broader enrollment, impact, and revenue goals.
- Cross-Functional Collaboration:
- Contribute to a culture of accountability, experimentation, and continuous improvement across the growth function.
