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Performance Marketing Specialist: Nairobi
ALX Africa
Posted 4 months agoNairobi, Kenya
Location
Nairobi, Kenya
Job Type
Full-time
Experience
Senior
Category
Marketing
Job Description
Do you live and breathe performance marketing, from media buying and campaign optimisation to conversion tracking and attribution? Are you comfortable working with tools like
Meta
Ads
Manager,
Google
Ads,
Google
Tag
Manager, and analytics dashboards to ensure every click, lead, and conversion is accurately tracked and optimised? Can you turn data into strategy, using insights from campaign performance, tracking pixels, and conversion events to test, iterate, and scale what works continuously? Do you thrive when given clear growth targets and the freedom to experiment across channels, audiences, and creative? If you measure success in qualified leads, enrollments, cost per acquisition, and ROI, not just likes and shares, this could be your next opportunity. ALX is looking for a
Performance
Marketing
Specialist to drive growth through data-driven campaigns, robust tracking frameworks, and continuous optimisation across our digital channels.
About ALX Africa ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of
Africa's digital future.
Formerly part of
Sand
Tech
Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes.
Our mission is to bridge the digital divide, upskill and reskill talent, and create a generation of innovative leaders.
By 2030, we aim to empower 2 million
Africans to secure sustainable tech careers.
With hubs in 8 cities across
Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors.
Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry.
Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity.
We achieve this by: Providing young professionals with access
Specific Responsibilities Performance Media Strategy and Campaign Execution Lead the strategy, setup, execution, and optimization of paid digital campaigns across key performance channels, including Meta, Google, and other relevant acquisition platforms.
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Requirements
- Experience running structured A/B tests and using performance insights to guide scaling decisions.
- High attention to detail and strong comfort working across data, systems, and campaign operations.
- Candidates must be based in Nairobi or willing to relocate to Nairobi.
- This is an in-person role, and the successful candidate will be expected to work onsite as part of the Nairobi team.
- Legal authorisation to work in Kenya.
- Who You Are Deeply results-oriented and motivated by measurable growth outcomes.
- Curious, experimental, and energised by continuous testing and learning.
- Highly analytical, with a strong grasp of both the strategic and technical dimensions of performance marketing.
- Proactive, resourceful, and able to navigate ambiguity while maintaining a strong bias for action.
- Person Specification/Attributes Courage: Willingness to speak up, challenge the status quo, and embrace new challenges.
- Humility: Openness to lear.
Responsibilities
- Ensure accurate end-to-end tracking of user journeys, lead submissions, and enrollment conversion events.
- Strengthen campaign measurement foundations to improve confidence in reporting, optimization, and investment decisions.
- Build reporting structures that track funnel performance from first click to qualified lead to enrollment.
- Monitor and analyze key performance indicator.
- Build and manage full-funnel campaign strategies that drive awareness, lead generation, and learner enrollment across multiple markets.
- Own campaign architecture, audience targeting, budget allocation, bid strategies, and spend efficiency to max
Benefits
- Full-time employment with ALX Africa, a leading pan-African tech education organisation
- High-impact growth role with direct accountability for learner acquisition in Kenya
- In-person role at the Nairobi hub with cross-functional exposure
How to Apply
Apply directly on the ALX Africa careers portal. Candidates must be based in Nairobi with legal authorisation to work in Kenya.
