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Product Growth Lead
M-KOPA
Posted 4 months agoNairobi, Kenya
Location
Nairobi, Kenya
Job Type
Full-time
Experience
Senior
Category
Marketing
Job Description
M-KOPA is seeking a Product Growth Lead to drive scalable growth systems that unlock financial inclusion for millions across Africa. You'll turn data, experiments, and hands-on CRM execution into measurable customer and revenue growth. M-KOPA has already helped over 7 million customers access over $2 billion in credit, transforming lives across the continent.
Build and manage automated customer lifecycle journeys across WhatsApp, SMS, push notifications, in-app messaging, and telesales
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Requirements
- Proven experience owning a CRM lifecycle marketing platform (CleverTap, Braze, HubSpot, Iterable, or similar)
- Strong background in multi-channel campaign execution across digital and direct channels
- Demonstrated A/B testing methodology and experimentation framework knowledge
- Proficiency in funnel analysis and customer behaviour analytics
- Experience with analytics tools such as GA4, Mixpanel, Amplitude, or Looker
- Ability to work cross-functionally with Product, Data Science, and Telesales teams
- Strong data-driven mindset with excellent communication skills
- Experience in a FinTech, mobile finance, or high-growth technology company preferred
- Bachelor's degree in Marketing, Business, Data Science, or related field
Responsibilities
- Design and execute multi-channel growth campaigns targeting acquisition, activation, retention, and upsell
- Own end-to-end CRM lifecycle marketing on platforms such as CleverTap, Braze, HubSpot, or Iterable
- Run structured A/B and multivariate experiments to optimise messaging, timing, and channel mix
- Analyse funnel performance using analytics tools (GA4, Mixpanel, Amplitude, Looker) and translate insights into action
- Partner closely with Product, Data, and Telesales teams to align growth initiatives with business objectives
- Develop and monitor KPIs including conversion rates, retention metrics, and revenue impact
- Identify growth opportunities through customer segmentation and behavioural analysis
Benefits
- Opportunity to drive financial inclusion for millions of customers across Africa
- Work in a mission-driven FinTech company with pan-African impact
- Hybrid working environment based in Nairobi
- Competitive compensation package
- Be part of a fast-growing team that has helped over 7 million customers access $2 billion in credit
How to Apply
Apply via M-KOPA's careers portal on Ashby.
