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Product Marketing Manager

Ozow

Posted 4 months agoCape Town, South Africa

Location

Cape Town, South Africa

Job Type

Full-time

Experience

Senior

Category

Product Management

Job Description

Ozow is a proudly South African fintech company, building innovative, secure, and frictionless payment solutions that make it seamless for businesses and consumers to transact. Our growing suite of products, including Pay by Bank, Bank APIs, Cash Vouchers, Debit and Credit Card, PayShap, Payouts and Refunds, and the Ozow Merchant Portal, are reshaping how payments are made, collected, and managed in South Africa. The Role We are looking for a strategic and execution-focused Product Marketing Manager who will serve as the vital link between Marketing, Sales, and Product. This is a critical role that ensures a cohesive product narrative, drives go-to-market (GTM) success, and enables us to package, position, and sell Ozow’s products effectively. This role spans strategy, content creation, market research, messaging, training, CRM, and product enablement, owning the entire lifecycle from product ideation to post-launch optimisation. If you're driven to make an impact, embrace challenges, and seek unparalleled opportunities for growth, your journey starts here. As a fintech company, we prioritize data security, confidentiality, regulatory and compliance. Due to the sensitive nature of our work, we require individuals with a h
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Responsibilities

  • Market Research & Product-Market Fit
  • Lead qualitative and quantitative research to validate product-market fit before development begins.
  • Go-to-Market Strategy and Execution
  • Work with Product, Marketing, Sales and Client Success teams to ensure aligned and timely execution of GTM plans.
  • Build and execute launch plans, timelines, and stakeholder communications.
  • Cross-Functional Collaboration and Integration
  • Drive the development of business cases and product narratives pre-development to ensure product-market fit.
  • Positioning, Messaging and Storytelling
  • Own the product messaging framework, ensuring clarity, consistency, and differentiation across all touchpoints.
  • Translate technical features into compelling value propositions tailored to target audiences and verticals.
  • Content Development and Enablement
  • Write and review content for int
  • Champion the voice of the customer/merchant across the business, ensuring insights are continuously fed back into product and marketing strategies.
  • Develop and lead go-to-market strategies for new products, features, and improvements across our full suite: Pay by Bank, Bank APIs, Cash Vouchers, Card Payments, PayShap, Payouts, Refunds, and Merchant Portal.
  • Serve as the key liaison between Marketing, Sales, and Product, ensuring tight coordination, shared insights, and consistent messaging.
  • Champion the feedback loop between Product, Sales, Client Success and merchants to inform future roadmaps and campaigns.
  • Create and manage sales and enablement content including pitch decks, brochures, battlecards, one-pagers, FAQs, and product sheets.
  • Work closely with Product Managers to shape feature prioritisation and roadmap direction based on market needs and customer demand.
  • Identify emerging trends, customer pain points, and industry shifts to ensure Ozow’s offerings remain relevant, differentiated, and competitive.
  • Synthesise insights into actionable recommendations that inform positioning, pricing, product design, and go-to-market strategy.
  • Join Ozow and become part of an elite force that challenges the ordinary and achieves the extraordinary.

Benefits

  • Healthy breakfast, lunches and snacks
  • Monthly team connects
  • On-site Barista
  • Birthday Leave
  • Medical aid subsidy
  • Group Risk Insurance
  • Generous paid annual leave
  • Learning and Development opportunities
  • Mentorship programme
  • Quarterly team building
  • Community initiatives
  • Access to cutting edge technology - Ozow Tech Stack
  • Our Employee Value Proposition
  • Compliance

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