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C
Revenue Growth and Trade Marketing Director
Coca-Cola Beverages Africa
Posted TodayKampala
Location
Kampala
Job Type
Full-time
Experience
senior
Deadline
August 10, 2026
Category
Other
Job Description
The Revenue Growth & Trade Marketing Director is responsible for achieving sustained revenue growth through strategic pricing, promotional effectiveness, portfolio optimisation, trade marketing leadership, category growth, and channel development. The role ensures the successful execution of trade marketing initiatives that strengthen market position, improve shopper engagement, and maximise return on investment.
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Requirements
- Strong commercial and financial acumen, including pricing, revenue management, and profitability optimisation.
- Deep understanding of trade marketing strategies, shopper behaviour, and channel dynamics.
- Ability to balance short-term commercial opportunities with long-term business growth objectives.
- Strong leadership, stakeholder management, project management, and cross-functional collaboration skills.
- Exceptional business acumen, analytical capability, and
- learning agility.
Responsibilities
- Lead the development and execution of Revenue Growth Management (RGM) strategies, including pricing, discount management, commercial policies, and promotional effectiveness.
- Drive portfolio and category management initiatives to optimise profitability, market share, and sustainable growth.
- Develop and implement trade marketing strategies that enhance brand visibility, shopper engagement, and channel activation.
- Oversee the execution of trade marketing programmes, product launches, promotions, and customer activations to maximise market penetration and ROI.
- Lead the development and implementation of channel strategies aligned to business growth objectives and customer needs.
- Use consumer, shopper, customer, and competitor insights to inform commercial decisions and identify growth opportunities.
- Partner cross-functionally with Sales, Supply Chain, Finance, Marketing, and The Coca-Cola Company to deliver commercial objectives.
- Build, coach, and develop high-performing RGM and Trade Marketing teams, ensuring strong succession pipelines and capability growth.
