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Senior Growth Marketing Manager - Retention & LTV
M-KOPA
Posted 5 months agoNairobi, Kenya
Location
Nairobi, Kenya
Job Type
Full-time
Experience
Senior
Category
Marketing
Job Description
M-KOPA is recruiting a
Senior
Growth
Marketing
Manager focused on
Retention and
Lifetime
FinTech
Product
Growth team.
You will architect the growth systems that maximise customer lifetime value and drive retention economics to unlock financial inclusion for millions across
Africa.
You will design the retention and up-sell infrastructure that drives measurable customer lifetime value and revenue growth.
This is a fully remote role with locations including
Nairobi,
Accra,
Kampala,
Lagos,
London, and others.
Frame growth achievements in business outcomes: revenue generated, LTV improved, retention economics, and payback periods
Hands-on experience with CRM platforms: Braze, CleverTap, MoEngage, Customer.io, Iterable, or Salesforce Marketing Cloud
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Requirements
- Proven track record in retention marketing, CRM, or lifecycle marketing with focus on customer lifetime value
- Experience building systems and transforming CRM capabilities, not just running campaigns
- Behavioural trigger-based up-sell and cross-sell expertise
- Ability to think strategically in LTV and retention economics
- Experience influencing product and business strategy at senior leadership level
- Structured experimentation mindset with A/B testing and data-driven optimisation
- Ability to work fully remote within UTC -1 to UTC +3 time zones
Responsibilities
- Architect and build retention and up-sell growth systems that maximise customer lifetime value across 5 African markets
- Build and transform CRM capabilities — not just run campaigns but build infrastructure from scratch
- Personally build complex customer journeys in tools like Braze, CleverTap, MoEngage, Customer.io, or Iterable
- Influence product and business strategy at senior leadership level
- Design and run structured A/B experiments on retention and up-sell strategies
- Partner with Product, Data, and Commercial teams to align retention campaigns with customer behaviour
- Value (LTV) for their growing
- Design behavioural trigger-based systems that move customers from entry products to higher-value offerings based on payment patterns, engagement signals, and product usage
Benefits
- Real autonomy to design experiments, build frameworks, and shape growth strategy across 5 markets
- Direct impact you can see — customers access their first loan, health insurance, and device upgrades
- Career acceleration at the intersection of product, commercial, and marketing
- Fully remote role with flexible working
- Work at Africa's fastest-growing fintech (Financial Times 2022–2025) and TIME100 Most Influential Company
How to Apply
Apply through the M-KOPA careers portal.
