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Senior Manager, Data - Fundraising and Marketing (Remote)
GiveDirectly
Posted 2 months agoNairobi, Kenya
Location
Nairobi, Kenya
Job Type
Full-time
Experience
Senior
Category
Marketing
Job Description
GiveDirectly (GD) aims to reshape international giving – and millions of lives – by providing cash grants directly to the world’s poorest. The Brookings Institution estimates that $70B of cash transfers would be required to eliminate the poverty gap; the aid sector currently spends $135B each year, much of it on evidence-free interventions. GiveDirectly wants to change that, establishing cash transfers as a benchmark for foreign aid – as the index fund is a benchmark for the financial industry – and in the process accelerating the end of extreme poverty. GD has raised over $1B since launching
8+ years of experience in analytics, data science, or quantitative strategy roles, including a track record of driving marketing, growth, or fundraising performance through analytics
Strong systems thinking and experience designing measurement systems that compound in value and reduce recurring friction
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Requirements
- Strong experience setting vision and priorities for data products from significant ambiguity
- Advanced SQL skills and demonstrated experience building production-grade data models in a data warehouse
- Strong Python proficiency
- Experience building forecasting models (e.g., revenue, LTV, retention)
- Experimentation and performance measurement experience (e.g., A/B testing, quasi-experimental methods, ROI evaluation)
- Ability to navigate ambiguity and independently shape how data informs organizational strategy
Responsibilities
- Identify recurring analytical needs and convert them into scalable, automated data products
- Scope and prioritize fundraising data products in partnership with Fundraising and Marketing Data stakeholders
- Continuously reduce ad hoc reporting by investing in durable systems that compound in value over time
- Design and build robust data models in the warehouse that serve as the source of truth for fundraising reporting - weekly, monthly, quarterly and annually
- Establish clear, trusted source-of-truth datasets and metric logic used consistently across Fundraising, Finance, and Leadership, continually folding learnings in to update the metrics and definitions
- Partner with data engineering on upstream data quality and pipeline improvements, while owning the downstream analytical layer
- Set vision and priorities for how data supports fundraising and marketing strategy, based on a deep understanding of GiveDirectly’s fundraising model, donor lifecycle, and growth strategy, across revenue streams
- Define, standardize, and document core fundraising and marketing KPIs (e.g., retention, LTV, revenue forecasting metrics) to drive fundraising goals