Senior Manager - Marketing, Growth and New Business

Job Description

Requirements

• Minimum bachelor's degree in Marketing, Administration, Commerce or related field.
• Master's in Business Administration, Statistics or Business Computing is an added advantage.
• Five years of experience in marketing or commercial experience in ICT Industry.
• Proven record in marketing leadership driving adoption, brand equity and revenue growth.
• Three years' experience in telecommunications and business management.
• Experience influencing CxOs, regulators and industry leaders.
• At least one year of experience in customer value management or business intelligence.
• Advanced knowledge of SQL, Python and data manipulation tools.

Responsibilities

• Review and refine strategy based on market analysis, competitor analysis and customer surveys.
• Manage the product portfolio and architect pricing, promotion and growth roadmaps.
• Provide holistic oversight of all market development endeavors.
• Oversee the product offerings lifecycle from ideation to launch and beyond.
• Ensure right mix of pricing, product positioning and differentiation.
• Design analytical frameworks to address dip in usage, potential churn, customer lifetime value.
• Deliver financial and commercial improvement per customer and product category.
• Recommend strategies to engage customers at various lifecycle stages.
• Develop overall roadmap for products and services, budgeting and forecasting.
• Define offerings, pricing framework and marketing plan.
• Monitor NPS, customer satisfaction, churn, retention, revenue and ARPU.
• Plan advertising campaigns, promotions and events.
• Monitor performance of offerings across products and services and generate reports.
• Manage the entire portfolio of products and services.
• Lead the development and execution of the commercial strategy for Fixed Broadband services and other New Business areas, including pricing, product bundling, and go-to-market plans, to drive revenue growth and market penetration for MTN's product portfolio.
• Align commercial initiatives with business objectives, ensuring the successful execution of product offerings and promotions tailored to customer segments.
• Formulate and implement the overall strategy in alignment with MTN's ambition for Fixed Broadband products and other Growth Areas.