Senior Manager – Marketing, Growth & New Business

Job Description

Requirements

• Minimum bachelor's degree in Marketing, Administration, Commerce, or a related field from an accredited university.
• Master's in Business Administration, Statistics, or Business Computing is an added advantage.
• 5 years' experience in marketing or commercial roles in the ICT industry.
• Proven record in marketing leadership driving adoption, brand equity, and revenue growth.
• Experience influencing CxOs, regulators, and industry leaders in complex, regulated environments.
• Advanced knowledge of SQL, Python, or other data manipulation tools.
• Strategic understanding of the telecommunications environment.
• Effective oral and written communication and business writing skills.

Responsibilities

• Manage the product portfolio including architecting pricing, promotions, and growth roadmaps.
• Oversee all market development endeavors including market positioning, product refinement, and go-to-market strategies.
• Oversee the product offerings lifecycle from ideation, design, and development to launch and beyond.
• Ensure products and services are delivered on time, within budget, and with high quality.
• Responsible for the right mix of pricing, product positioning, and differentiation.
• Acquire, develop, and grow the respective portfolios (Global and Local) ecosystem in line with strategy.
• Design and model analytical frameworks to proactively address usage dips, potential churn, and customer lifetime value.
• Deliver financial and commercial improvement per customer and per product category.
• Recommend strategies to engage customers at various stages of their lifecycle from onboarding to retention and loyalty.
• Monitor NPS, customer satisfaction, churn, retention, revenue, and ARPU and propose recommendations.
• Plan advertising campaigns, promotions, and events and evaluate effectiveness against agreed targets.
• Ensure timely execution of marketing campaigns and budget control.
• Develop analytical models (predictive and reactive) to address customer behavior and prevent downgrade or churn.
• Suggest recommendations for loyalty and retention programs to address usage dips and ARPU downgrade.
• Formulate and implement the overall marketing strategy for Fixed Broadband products, services, and other growth areas in alignment with MTN's ambitions.
• Review and refine strategy based on market analysis, data analysis, competitor analysis, and customer research outcomes.
• Develop the overall roadmap for products and services, including business unit strategy, planning, budgeting, and forecasting.
• Monitor portfolio performance across products and services; generate BI reports and insights for management decision-making.