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Senior Manager - Regional Marketing
MTN Nigeria
Posted 4 months agoLagos, Nigeria
Location
Lagos, Nigeria
Job Type
Full-time
Experience
Senior
Category
Marketing
Job Description
Drives business growth and brand excellence by developing and executing regional marketing strategies that cascade brand and product propositions across all channels and touchpoints. Leverages cross-functional collaboration to deliver impactful marketing activations, trade visibility, and customer education initiatives that drive brand preference, product adoption, and revenue growth. The role contributes to MTN's market share growth and competitive advantage.
9 to 17 years experience including at least 8 to 12 years in core marketing, Go-to-market strategy, regional marketing and brand activations.
At least 8 years of proven experience in developing and executing Marketing strategies, retail marketing and Go-To-Market plans.
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Requirements
- A first degree in Marketing, Mass communication, a business-related degree, or any social science discipline.
- A post-graduate diploma in Marketing, Business Administration or a related discipline.
- MBA will be an advantage.
- APCON Certification.
- Fluency in English and other local languages.
- At least 4 to 6 years in a leadership role managing teams.
- Strong leadership and decision-making skills.
- Excellent understanding of Brand strategy, Sponsorships and promotions, brand activations and trade marketing.
Responsibilities
- Work with the integrated marketing agency to develop regional adaptations of campaigns.
- Ensure all campaigns are speedily deployed across the appropriate channels.
- Articulate a clear strategy for channel marketing for regional propositions and other products and services.
- Create and implement a long-term retail/on-ground strategy working with the Sales team to achieve business KPIs.
- Ensure MTN's corporate identity is adhered to on all trade communication materials.
- Compile regional competitive intelligence using detailed market and audience analysis.
- Ensure standardization of communication materials in all channels, MTN shops and the trade.
- Work with the sales team to ensure retail audit of all MTN stores.
- Maintain leadership in trade visibility in key commercial nerve centres and revenue generating markets.
- Drive customer education in channels.
- Measure and report performance of all field activations and assess against goals (ROI and KPIs)
- Develop and execute annual/regional marketing plans for customer education, brand preference, brand loyalty and product adoption in the regions.
- Identify and take advantage of new business opportunities through value-based symbiotic relationships to push product adoption in the trade.
- Lead and coordinate activation agencies and sales reps to deliver on all KPIs for on-ground product adoption activities and regional sponsorships.
How to Apply
Apply through the MTN careers portal
