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Senior Manager, Youth Banking
KCB Bank Kenya
Posted 5 months agoNairobi, Kenya
Location
Nairobi, Kenya
Job Type
Full-time
Experience
Senior
Deadline
April 2, 2026
Category
Banking & Finance
Job Description
KCB Bank Kenya is seeking a Senior Manager, Youth Banking to develop and deliver innovative youth-centered financial products and services. The role drives digital engagement and customer lifecycle initiatives to enhance acquisition, retention, and overall youth segment growth. Through market research and data analysis, the role identifies opportunities, informs proposition design, and supports business case development for new offerings.
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Requirements
- Bachelor's Degree (Required); Master's Degree (Added Advantage)
- 7 years total minimum experience required
- 5 years management level experience in banking (Required)
- 4 years youth banking or youth proposition experience (Required)
- 4 years product development and management experience (Required)
- 3 years banking sales and customer service experience (Required)
- 2 years project management experience (Added Advantage)
Responsibilities
- Plan, design, and deliver youth-focused financial products and services in line with customer needs and market trends
- Support the creation of reimagined digital engagement models to drive relevance and adoption
- Translate insights into innovative solutions that strengthen the youth banking value proposition
- Implement initiatives that improve acquisition, engagement, and retention across the youth segment
- Monitor customer journeys and recommend enhancements to maximize lifetime value
- Drive initiatives that strengthen brand affinity among youth customers
- Conduct customer and market research to inform proposition design and positioning
- Analyze behavioral and transactional data to identify gaps, opportunities, and emerging trends
- Support business case development for new youth products and enhancements
- Coordinate go-to-market planning and rollout of youth banking propositions
- Partner with marketing and distribution teams to design and execute promotional campaigns
- Monitor performance of launched products and recommend refinements to improve impact
- Work with cross-functional teams (IT, Operations, Marketing, Risk) to deliver youth initiatives on time and within scope
- Manage relationships with external partners, institutions, and digital platforms to enhance delivery
- Ensure execution aligns with compliance, risk, and service standards
How to Apply
Apply through the KCB Group careers portal.
