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Senior Performance Marketer
Kuda Bank
Posted 4 months agoLagos, Nigeria
Location
Lagos, Nigeria
Job Type
Full-time
Experience
Senior
Category
Marketing
Job Description
Kuda is a Nigerian digital bank on a mission to make financial services more affordable, accessible and rewarding for every African. Since launching in 2019, Kuda has grown rapidly by building products that help people manage their money better — from free transfers and smart budgeting to savings and overdrafts.
We're looking for a Senior Performance Marketer to drive efficient, scalable customer acquisition across paid channels. This role sits within the broader Marketing team and works closely with Product Marketing, Lifecycle Marketing, Communications and Creative to translate insights into high-impact growth plans.
This is a senior individual contributor role, suited to someone who can plan and execute complex work, use data to inform decisions, and contribute positively to team culture.
Solid understanding of paid acquisition fundamentals including targeting, bidding, creative testing and funnel optimisation
ProGigFinder Press
Fifty silent applications, or one that lands.
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Requirements
- 7+ years experience in performance marketing, growth or a related role
- Proven ability to plan and execute multi-faceted marketing initiatives that deliver against business goals
- Strong analytical skills, with experience using campaign or channel data to inform decisions
- Experience using mobile app analytics or attribution tools such as Mixpanel, AppsFlyer or similar
- Ability to tailor creative and channel approaches to different audiences and objectives
- Comfortable collaborating cross-functionally and incorporating multiple perspectives
- Curious, adaptable and proactive with a desire to keep learning and improving
Responsibilities
- Develop clear acquisition plans that align with broader business and marketing goals
- Manage multiple workstreams simultaneously, ensuring campaigns are delivered to a high standard and on time
- Understand how creative, channel strategy, targeting and measurement come together to drive overall results
- Execute and optimise acquisition campaigns across paid social, search, programmatic and other relevant channels
- Analyse campaign and channel performance data to identify trends, insights and opportunities for improvement
- Make data-informed recommendations to improve efficiency, volume and user quality
- Support App Store Optimisation (ASO) initiatives to improve visibility and conversion across app stores
- Design and run structured experiments across creatives, audiences, bidding strategies and formats
- Adapt plans quickly in response to performance signals, platform changes or shifting priorities
- Work closely with Creative and Communications teams to ensure performance activity is aligned with broader messaging
- Share learnings, best practices and insights with the wider team
Benefits
- Great and upbeat work environment populated by a multinational team
- Pension
- Career development & growth
- Competitive annual leave plus bank holidays
- Competitive paid time off (Parental, Moving day, Birthday, Study leave)
- Group life insurance
- Medical insurance
- Welfare package (Wedding, Compassionate, etc.)
- Perkbox
- Employee wellness app (Goalr)
- Award winning L&D training
- Hybrid work schedule
How to Apply
Apply via Kuda's careers portal.
