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W
Head of BTL and Distribution
Wave
Posted 3 months agoOuagadougou, Burkina Faso
Location
Ouagadougou, Burkina Faso
Job Type
Full-time
Experience
Senior
Category
Sales & Marketing
Job Description
Wave is on a mission to make Africa the first cashless continent. Launched in Senegal in 2017, Wave now has millions of users across 9 countries and is growing fast. Wave is the largest financial institution in Senegal and Côte d'Ivoire, offering financial services with no account fees, instantly available, and accepted everywhere. Wave raised the largest Series A in Africa in 2021, backed by Founders Fund, Sequoia Heritage, Stripe, Ribbit Capital, and Y Combinator.
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Requirements
- Minimum 5 years of experience leading field-based sales or user acquisition teams
- Proven track record in designing and executing user growth strategies in telecom, fintech, FMCG, or financial services
- Demonstrated experience managing large-scale teams of 100+ people
- Fluent in both French and English (this role regularly interacts with non-French speakers)
- Work authorisation in Burkina Faso required
- Experience planning and managing customer acquisition strategies for mobile or financial products
- Tech-savvy: comfortable navigating Excel and onboarding new tools
- Self-starter who is proactive about achieving ambitious targets
- Highly detail-oriented with strong communication skills
Responsibilities
- Manage field sales teams responsible for growing Wave's user base across Burkina Faso
- Identify and resolve critical blockers that hinder customer growth and active usage of Wave's financial products
- Build the quarterly roadmap for the distribution team in Burkina Faso to achieve key objectives
- Work closely with the ATL team and broader marketing organisation on integrated campaigns
- Align key objectives with the Wave agent team and operationalise strategies
- Take ownership of operations for scaling Wave's field sales teams (customer acquisition) across Burkina Faso
- Develop a field marketing programme for customer acquisition that equips staff with the right skills and expertise
- Set clear responsibilities for team members and ensure individuals have the resources needed
- Provide day-to-day management and mentorship to team members
- Work closely with HR, Agent Management, and Media teams to align activities
- Share insights and learnings from field experience to contribute to Wave's global strategy
