Performance Marketing Specialist: Nairobi ALX Africa
Nairobi, Kenya• 4 months agoDo you live and breathe performance marketing, from media buying and campaign optimisation to conversion tracking and attribution? Are you comfortable working with tools like
Meta
Ads
Manager,
Google
Ads,
Google
Tag
Manager, and analytics dashboards to ensure every click, lead, and conversion is accurately tracked and optimised? Can you turn data into strategy, using insights from campaign performance, tracking pixels, and conversion events to test, iterate, and scale what works continuously? Do you thrive when given clear growth targets and the freedom to experiment across channels, audiences, and creative? If you measure success in qualified leads, enrollments, cost per acquisition, and ROI, not just likes and shares, this could be your next opportunity. ALX is looking for a
Performance
Marketing
Specialist to drive growth through data-driven campaigns, robust tracking frameworks, and continuous optimisation across our digital channels.
About ALX Africa ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of
Africa's digital future.
Formerly part of
Sand
Tech
Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes.
Our mission is to bridge the digital divide, upskill and reskill talent, and create a generation of innovative leaders.
By 2030, we aim to empower 2 million
Africans to secure sustainable tech careers.
With hubs in 8 cities across
Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors.
Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry.
Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity.
We achieve this by: Providing young professionals with access
Specific Responsibilities Performance Media Strategy and Campaign Execution Lead the strategy, setup, execution, and optimization of paid digital campaigns across key performance channels, including Meta, Google, and other relevant acquisition platforms.
Marketing